GMA Pinoy TV turns 15

Published August 23, 2020, 9:11 AM

by Manila Bulletin Entertainment

GMA’s Kapusong Pinoy: Paskuhan at Kantawanan Sa Anaheim at The Grove Of Anaheim in Anaheim, CA on Sunday, Oct. 7, 2018. (Photo By Sthanlee B. Mirador | GMA)

Initially launched in Guam, Japan and the US in 2005, GMA Pinoy TV continues to help Pinoys connect with their roots wherever they are.

“We, at GMA, remain steadfast in delivering Serbisyong Totoo to our Kapuso abroad especially during these challenging times,” said GMA Network Chairman and CEO Felipe L. Gozon.

GMA Pinoy TV’s launch was a tremendous success especially in Northern California that partner-carrier Comcast recorded the highest call volume within 48 hours of its launch and generated the most customer sales in its first 30 days of launch in the San  Francisco Bay Area.

At about the same time, GMA Pinoy TV was launched nationwide in the US Mainlaind and Hawaii by DirecTV and opened the door for millions of Filipino-Americans to subscribe to GMA programming.

The channel was launched in the Middle East and Europe, respectively, via partner-carrier Orbit (now OSN) in 2008. In the same year, GMA also introduced its second international channel, GMA Life TV, and a third one, GMA News TV International in 2011.

Currently, GMA Pinoy TV, along with its two additional international channels, is available in 104 countries across different territories.

It also holds events that allow Pinoys to bond with Kapuso stars, who brought cheer by going all out whether it be in singing or dancing, comedy or drama, playing basketball, or even feasting on well-loved Filipino dishes. They include the “Eat Bulaga” dabarkads, the phenomenal tandem of AlDub, the “Encantadia” cast, Willie Revillame and the “Wowowin” gang, and many more.

GMA Pinoy TV also produces innovative content and creative marketing campaigns that have earned the nod of various award-giving bodies over the years. Aside from bagging four silver awards at the 20th Communicator Awards in 2014, GMA Pinoy TV consistently reaped awards from the New York-based National Association for Multi-Ethnicity in Communications (NAMIC) Excellence in Multicultural Marketing Awards (EMMA), and was the only Philippine network inducted in NAMIC’s first-ever EMMA Wall of Distinction in 2018 and was included anew in 2019.

“Without the unwavering support of our subscribers, partners, and carriers, and the entire team’s effort and dedication, we would have not reached this far,” said GMA Network First Vice President and Head of International Operations Joseph T. Francia.Amidst everything happening around, we assure that GMA Pinoy TV will be with our Kapuso abroad, especially as most of you stay safe at home.”

 
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