ABS-CBN launches another digital venture

Published August 12, 2020, 7:36 PM

by James A. Loyola

ABS-CBN Corporation continues to ramp up its digital ventures with its premier record label, Star Music, introducing a YouTube channel for children’s learning called TuTuBee.  

Star Music seeks to provide educational yet fun content in the new channel intended for young viewers and help fill in their learning needs now that they should remain in the safety of their homes due to the risks of the global pandemic.  

TuTuBee is one of ABS-CBN’s latest ventures to strengthen its digital presence and reach more audiences, following the successful introduction of the Kapamilya Online Live early this month, which livestreams ABS-CBN programs on YouTube and Facebook throughout the day.   

The virtual channel seeks to engage Filipino children with videos that will nurture their mental, physical and emotional growth using music as the main tool.

Children can sing, dance, and learn nursery rhymes and other sounds in English or Filipino that will foster recall and understanding of important lessons and impart values important for their development.   

It will also feature life skills and teaching tools for parents to aid them in integrating play-based learning activities for their kids.   ABS-CBN said it has the most followed local accounts on YouTube, with ABS-CBN Entertainment having 28.7 million subscribers and ABS-CBN Star Music having 5.4 million subscribers who enjoy streaming the channel’s comprehensive collection of songs from rising artists and OPM icons.(