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Manila Bulletin devider Business devider Jollibee opens first 'cloud' kitchen in Singapore

Jollibee opens first 'cloud' kitchen in Singapore

Published Aug 11, 2020 09:00 pm

The Jollibee Group has opened its first cloud kitchen in Singapore, for its Jollibee brand, as it adapts to the needs of its customers in the changing business environment.

In a disclosure, Jollibee explained that, “Cloud kitchens are unmarked food production and delivery hubs without any dine-in facility in discreet and lower rent urban locations.”

The opening of Jollibee Singapore’s inaugural cloud kitchen comes as demand for its food delivery continues to grow significantly.

The business contribution of Jollibee Singapore’s Delivery has more than quadrupled compared to last year – from 10 percent in 2019 to 45 percent in 2020.

“As cloud kitchens roll out, we will be able to reach more consumers and fulfill more orders. The Jollibee Group is able to expand more quickly and cost-efficiently through this innovative store model, while maintaining the same safety and quality standards of our food,” said Jollibee Group Chief Executive Officer Ernesto Tanmantiong.

The cloud kitchen in Singapore is the third cloud kitchen to open in the Jollibee Group, with more slated to open soon.

Cloud kitchens are part of the Jollibee Group’s overall transformation strategy to adapt to new customer habits and meet the continued strong demand for delivery amid the pandemic. 

Jollibee Group opened its very first cloud kitchen in the UAE last March, which continues to outperform targets. In the US, its recently opened cloud kitchen in Chicago’s bustling River North neighborhood was also well-received.  Tampines is a residential area in the region of Tanah Merah located in the East Region of Singapore. The Jollibee cloud kitchen in Singapore is open from 10 am to 8 pm.

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