Fresh from her birthday celebration in Amanpulo, singer-actress Sarah Geronimo was named as an endorser of a vitamin C supplement brand.
At a virtual campaign on Monday, STADA Philippines general manager Sharmaine Abarientos revealed Geronimo is now a part of their Fern-C family.
“With our successful portfolio expansion activities, we are able to offer quality medicines at reasonable prices across all segments of healthcare. We are following this up with a big campaign featuring our new brand ambassador, Sarah Geronimo,” she says. “We believe that she is the embodiment of a successful and busy person who wants to always boost her immunity.”
Geronimo says that with the ongoing pandemic, it’s important to optimize the immune system.
“Taking vitamin C will help improve the function of your infection- fighting cells,” she says. “Most of the time I tend to skip meals due to my busy schedule. But with the help of non-acidic FERN-C, I am always on-the-go.”
The 32-year-old singer-actress is among the most in-demand celebrity endorsers today, appearing in the marketing campaigns of Shopee, Jollibee, Colgate, Bear Brand, and others.
Fern-C is the only non-acidic vitamin C brand in the Philippines that carries the Quali-C seal from DSM Europe, a Dutch multinational corporation active in the field of health and nutrition.
In addition to having a new celebrity endorser, the brand is now being manufactured by STADA, a German pharmaceutical company represented in more than 30 countries in about 50 subsidiaries. Its goal is to offer quality medicines at reasonable prices across all segments of generics and consumer health.