Megaworld Corporation, the country’s largest developer of integrated urban townships, reported P38 billion in reservation sales for various residential projects during the first half of the year.
In a disclosure to the Philippine Stock Exchange, the firm said the Megaworld Group generated around P17 billion in reservation sales in the second quarter, at a time when most parts of the country were placed under “enhanced community quarantine.”
“While the method of selling real estate during quarantine period was quite challenging, our digital sales strategies that we’ve been working on since two years ago paved the way for faster, smoother and safer transactions, and client engagements,” said Megaworld Chief Operating Officer Lourdes Gutierrez-Alfonso.
Reservation sales in June alone peaked at P7 billion as demand for residential lots in CALABARZON, particularly in Cavite, Laguna, and Rizal, as well as residential properties in Boracay Newcoast and Iloilo Business Park, soared.
Megaworld’s provincial properties make up most of the sales booked during the second quarter. The Group’s big ticket projects in Arden Botanical Estate (Cavite), Eastland Heights in Antipolo, Rizal, Hamptons Caliraya in Laguna, McKinley Hill and McKinley West in Taguig, as well as projects in Makati City and Pasig City, contributed to the bulk of the period’s reservation sales.
“Even during the ‘enhanced community quarantine’ in Luzon during the second quarter, we received a lot of inquiries and reservations via our online channels mostly coming from the upper mid-market,” noted Gutierrez-Alfonso.
The company has opened its showrooms for residential projects across the country with enhanced safety protocols in place, such as pre-visit registration, contactless payments, document sanitation, and digital presentations aside from the standard regular disinfection of the showroom premises and equipment. Clients who visit showrooms are also given their own hygiene kits for personal safety.(