Images by NOEL PABALATE
Hit Eastwood this weekend to show support for our farmers
Many farmers have been trying to get up every day to work in spite of the disruption of local food supply chains. These people—our food security frontliners—need help to get back on their feet as most of them, at the height of the lockdown, were left with very limited options where to sell their products.
It doesn’t take grand gestures to show support, as long as they’re given the respect and opportunities they deserve.
Built with sustainability in mind, the Megaworld Lifestyle Malls has partnered with the Department of Agriculture and non-profit group Resto PH to launch Harvest to Goodness, a weekend market featuring homegrown produce from our local farmers.
Items such as fresh fruits, vegetables, meat, seafood, dairy products, and local drinks will be available until Sunday at Eastwood Central Plaza.
“Many individuals and businesses have felt the economic impact of the current pandemic. This project will allow our shoppers to enjoy fresh and organic products, while helping farmers and small communities as the country adapts to the new normal,” says Graham Coates, head of Megaworld Lifestyle Malls.
Department of Agriculture assistant secretary Kristine Evangelista, meanwhile, continues to encourage people to support local goods.
“By doing so, we help our farmers and fishers earn and make a decent living amid the challenges,” she says. “This win-win solution will immensely help us reboot the economy, demonstrating the need to strengthen our food production and distribution systems during crisis and non-crisis situations.”
To ensure everyone’s safety at the weekend market, social distancing and safety practices will be strictly observed.
Cashless payment options powered by PayMaya and contactless transactions will also be available to customers.
Guests can also shop conveniently from home and have their orders delivered to their doorsteps with the help of personal shopping service app MyKuya and cashless personal deliveries for food purchases from participating restaurants can also be made via LalaFood and Mr. Speedy.