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Manila Bulletin devider Business devider DMCI Homes shifts business to digital platforms

DMCI Homes shifts business to digital platforms

Published Jul 15, 2020 10:00 pm

Residential developer DMCI Homes has rolled out various digital innovations to ensure business continuity, customer satisfaction, and convenient condo-living services amid the coronavirus pandemic.

In the past few weeks, the company has made available more digital initiatives to provide both homebuyers and employees online digital tools to keep up with the changing landscape brought about by safety and health protocols.

Among the innovations for condominium buyers are 360 property virtual tours and walkthroughs, live online property presentations, and online reservation and payment facilities which are all meant to provide a seamless and contactless homebuying experience. 

DMCI Homes has likewise relaunched its leasing Website, an online platform for DMCI Homes customers who wish to rent out their units, and clients who wish to rent DMCI Homes units. Unit owners can enroll and list their properties on the website.

The company is also rolling out a homeowner’s app to its various communities. The app facilitates property management and resident services, such as viewing of accounts, online payments, gate pass and work permit application, among others. 

As for its employees, the property arm of DMCI Holdings Inc. has been investing in a cloud-based Enterprise Resource Planning (ERP) software for more efficient operations, Customer Relationship Management (CRM) for integrated customer services, and a Building Information Modeling (BIM) platform to streamline design and engineering workflows and processes. 

DMCI Homes extensively uses a cloud-based office productivity platform, allowing its employees to work and collaborate from the safety of their homes.

“Over the years, we have been studying different business models and product formats. We have purposely worked on continuous improvement and optimization in the areas of design and construction, customer experience, property management, and community development,” DMCI Homes President Alfredo Austria said.

He added that, “We have also recognized the strategic importance of digital transformation, partnership building, organizational and people development, and have placed resources to jumpstart supporting initiatives.” Austria said investments in these areas especially on IT initiatives give the company confidence and enthusiasm to purposely deal with the challenges presented by the current situation of the coronavirus affecting the way work and transactions are being done.

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