By Noreen Jazul
Manila Bulletin won three awards at the 40th Catholic Mass Media Awards (CMMA) held Wednesday at the Star Theater, CCP Complex, in Malate, Manila.
MB won Best Editorial Cartoon, “Prayers To Heal Our Broken Land” by Paul Eric Roca; Best Print Ad – Public Service, “To Father's Day 2017”, and Best Digital Ad for Public Service, “Fake News – Reverse.”Manila Bulletin Brand and Marketing Manager Francis Mark P. Dy received the awards.
“Reverse,” MB's winning digital campaign on fake news, has received more than 1.4 million views, and has been shared over 38,000 times, since its launch on March 20, 2018.
‘Manila Bulletin takes stand on fake news’
Julius Ezekiel Lacaba, MB Video Team supervisor, said their recent triumph “vindicated” their efforts to spread awareness on fake news.
“Masaya, Kumbaga, may bilang na tayo... Ang sarap sa pakiramdam na finally napakita natin sa iba na eto ang stand natin sa fake news (I’m very happy. It’s like we matter. It feels great to finally be able to show our stand on fake news),” Lacaba shared.
“That time sobrang uso yung may nag po-post na 'grabe naman itong taong ito', 'ikalat niyo ito', sobrang rampant ’nun sa social media. Ang pinaka idea ng 'Reverse', di ba ang tao kasi basta may makitang post, ishe-share na agad, without knowing kung ano bay ung background or buong story ng isang post (That time, posts like ‘what kind of people are they,’ ‘spread this,’ were rampant on social media. The main idea of ‘Reverse’ was that people would instantly share posts they see on social media without knowing the background or the whole story of the post),” said Lacaba.
“Parangang lagi lang kasing nakikita yung mismong post na pero kung tayo ba yung nasa kalagayan ng tao paano kung i-reverse natin yung pangyayari, ano kaya yung tunay na dahilan (We often just only see the post as it is, but what if we were the ones in the situation, what if reverse the happenings, know what really was the reason),” Lacaba added.
“Parangang lagi lang kasing nakikita yung mismong post na pero kung tayo ba yung nasa kalagayan ng tao paano kung i-reverse natin yung pangyayari, ano kaya yung tunay na dahilan (We often just only see the post as it is, but what if we were the ones in the situation, what if reverse the happenings, know what really was the reason),” Lacaba added.
“Naisip ko, paano kung kaya pala ganon siya nag-park kasi may nangyari, tapos nagmamadali na siya makababa ng kotse (I thought, maybe that person who parked his car at the wrong spot, had an emergency),” Baluyot explained, adding that he believes that every photo has a story, and every story also has a history behind it.
Baluyot echoed Lacaba's sentiment, saying he hopes viewers were able to take away the lesson they wanted to impart: to be careful in sharing stories on social media.
‘Other CMMA winners’
Television networks ABS-CBN News and GMA News were big winenrs during the 40th CMMAs, bagging eight, and nine awards, respectively.
ABS-CBN won Best Entertainment Program (“Asap And I Can See Your Voice”), Best TV Special (“Sa Landas Ni Hesus: Maglakbay, Magnilay”), Best Special Event Coverage (“UnangHirit: Holy Land Coverage"), Best Drama Series/ Program (“The Good Son”), Best Public Service Program (“Mission Possible”), Best Drama Program (“Dear MOR”), Best News Program (“On The Spot”), Best Radio Ad - Public Service (“MOR NanayKakilala”), and the Hall Of Fame Awardee For Best News Commentary (“FailonNgayon Sa DZMM").
GMA, meanwhile,won Best News Program (“State Of The Nation With Jessica Soho”), Best News Magazine (“Kapuso Mo, Jessica Soho”), Best Religious Program (“Stories For The Soul”), Best Station ID (“To BuongPuso Para Sa Kapuso Station ID”), Best Comedy Program (“To Dear Uge”), Best Adult Educational/Cultural Program (“The Atom Araullo Specials”, Best Drama Series/ Program (“To Wagas” ), Best Children & Youth Program (“Aha!”). Best News Commentary (“Dobol A Sa Dobol B”).
Other winners were: Best Student Short Film (“Comfort Room”, UstAngelicum College Inc.). Best Talk Show (“One Asean”, PTV 4), Best TV Ad - Public Service (“Love Thy Neighbor Film”, Kapisanan Ng Broadkaster Ng Pilipinas / TBWA Santiago Mangada Puno), Best Student Public Service TV Ad (“Filipinos First”, De La Salle University-Dasmarinas), Best Student TV Production (“Kanlungan”, Tarlac State University).
Best Website (Philippine Province Of Society Of Jesus, www.phjesuits.org), Best Digital Ad - Branded (“Pitaka”, Mcjim / Insight 360 Consultancy Services, Inc.), Best Music Video (“Ito AngAmingPangarap”, KZ Tandingan, BugoyDrilon, EbeDancel&Gloc 9 / Star Music), Best Secular Album (“R3.0”, Regine Velasquez-Alcasid / Viva Records Corporation), Best Inspirational Album (“Lead Me On”, Inggo 1587 / Opmusik). Best Secular Song (“Tagpuan”, Moira Dela Torre / Star Music), Best Inspirational Song (“Di KaPababayaan”, OgieAlcasidWith Philharmonic Orchestra / Star Music; and “BagoMatulog", Ideasxmachina Advertising, Inc.).
Best Public Service Program (Search For The Monster Scholar, Monster Rx93.1 / Audiovisual Communicators, Inc.), Best Educational Program (“Good Morning Philippines”, DXBR - BomboRadyoButuan), Best Business Program (“Bida Specials: Vermicomposting Sa Urban Household”, DXND-AM / Notre Dame Broadcasting Corporation), Best News Feature (“Bida Specials: Si Madam Rosal At KanyangMgaAlaga”, DXND-AM / Notre Dame Broadcasting Corp.), Best Entertainment Program (“RadyoBalintataw”, Obra Ni Juan – Musical, DZRH 666 / Manila Broadcasting Company), Best Counseling Program (“KahaponLamang”, BomboRadyo La Union DZSO 720 KHZ), Best Student Public Service Radio Ad (“Bible In Conversational Filipino”, Our Lady Of Caysasay Academy).
Best Business Column(“Managing For Society”, Patrick Adriel H. Aure / The Manila Times), Best News Coverage (“Ricardo Cardinal Vidal, His Life Was A Gift, A Send-Off Like No Other”, Ador Vincent Mayol, Jose Santino S. Bunachita, Rosalie P. Abatayo, Nestle L. Semilla& Fe Marie Dumaboc / Cebu Daily News), Best Investigative Report (“Crushing Drugs: Battle On Many Fronts”, Cherry Ann T. Lim / Sunstar Cebu), Best Comic Story (“The Breathtaking Story Of Fatima In Comic Strips”, Fr. Sal Putzu, Sdb., Alden C. Sarmiento &Dondy S. Daguio / Word & Life Publications), Best Entertainment Column (“Word And Life Barkada”, Glady V. Ramos / Word & Life), Best Special Feature (“Truth Vs Deceit: Sifting Through The Lies” ( A 5-Part Series), Ador Vincent S. Mayol / Cebu Daily News).
Best News Photograph (“Sisterhood”, Niño Jesus Orbeta / Philippine Daily Inquirer), Best Children's Short Story (“Dearest Papa”, Mary Ann A. Ordinario / Abc Educational Development Center Children's Books, Inc.), Best Short Story (“Siyap Ng IsangSisiw” By Eugene Y. Evasco / Liwayway), Best Local Community/ Parish Newspaper (“The Bow And Arrow”, La Salle Green Hills), Best Family-Oriented Magazine “Family Matters” (Don Bosco Press, Inc.), Best Youth Magazine “Youngster” (St. Pauls Philippines) and “Fish Magazine, The Zany Side Of Loving God” (Shepherd's Voice Publications, Inc.), Best Children's Magazine “Backpack” (Rex Book Store, Inc. / CMN-Asia, Inc.).
Best Print Ad - Branded “What Will You Resurrect Today?” (The Philippine Star / Ideasxmachina Advertising, Inc.), Best Student Public Service Print Ad “Burning Truth” (Faith Colleges), Best Student Literary Publication (“Shades Of Gray: Convalescence” (De La Salle-College Of Saint Benilde), Best Student Organ - College (CVSU- R Nexus Tabloid (Cavite State University Ccat Campus), Best Student Organ - High School (The Echoes (Casimiro A. Ynares, Sr. Memorial National High School), Best Student Organ - Grade School (LuntiangPanulat (La Salle Green Hills), The Serviam Award (Shepherd’s Voice Radio And TV Foundation, Inc), The John Paul Ii Award For 2018 (Department Of Journalism & Communications Of The University Of San Jose Recoletos Cebu City), Hall Of Fame Awardee For Best Opinion Columns (“Why The Philippines Is Not Hopeless” / “Why Less Is More” / “Will Soon Flourish” / “Bull Market Bull Sheet” By Wilson Lee Flores / The Philippine Star), Hall Of Fame Awardee For Best Youth Magazine (“Word And Life”, Word And Life Publication).