Toward a SAFE Philippines: Safeguard’s mission to make hand washing accessible to all

Published June 25, 2020, 5:56 PM

by Jonnah Lynne Pante

Authorities are moving to ease restrictions in some areas, now that the country is in its third month of community quarantine. The public, however, is still advised to observe safety protocols, which include social distancing and the easiest but most important—proper handwashing.

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The World Health Organization (WHO) said that the coronavirus, which causes the highly-contagious Covid-19, can be transmitted when hands touch infected people or contaminated objects and surfaces. Thus, the powerful role of regular handwashing. The WHO noted it as the most effective way to prevent the spread of the disease, something that everyone can take part in while experts are doing their best to find a cure and a vaccine against Covid-19.

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In the Philippines, industries and consumers have been preparing to slowly embrace the “new normal” where businesses will, once again, resume operations while strictly observing health and safety protocols.

Amid the transition, Safeguard, an advocate of proper handwashing and a household name in the Philippines for more than five decades, calls for various institutions and organizations to join the company in its mission towards a SAFE Philippines. Under the said initiative, Safeguard has started giving out hand soaps in public spaces including restrooms in various malls around the country.

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According to P&G Philippines general manager Raffy Fajardo, this is Safeguard’s way of making proper handwashing a habit for Filipino families.

“Safeguard’s mission has always been to keep the Filipino family safe. As the country reopens, I’m proud to share that Safeguard is opening its doors to partnerships that make handwashing more accessible for every Filipino,” he said. “By bringing our hands together, we all work towards building a SAFE new normal for the Philippines.”

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Even before the pandemic hit the Philippines, promoting proper handwashing has been the goal of Safeguard as the brand consistently embarks on partnerships with the Department of Health, Department of Education, Philippine Association of Medical Technologists, and the Philippine Red Cross.

Included in the company’s most remarkable efforts in creating awareness about clean hands is the establishment of handwashing facilities across public schools in the country which benefitted around 100,000 students.

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Safeguard likewise seeks to aid communities in the country, including families displaced due to the Taal Volcano eruption in Batangas where the brand hosted its relief operations.

Underscoring the sacrifices of the country’s frontliners, it also recently announced its BayaniHands campaign, a nod to the Filipinos’ well-loved trait of solidarity, in which the public were able to take part in the Philippine Red Cross’ donation drive for medical workers and various hospitals.

Join Safeguard in its advocacy toward a SAFE Philippines and get to know more about the company’s campaigns and initiatives through