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Ateneo students clinch first runner-up in int'l business case competition

Published Jun 23, 2020 12:00 am
By Merlina Hernando-Malipot The Ateneo de Manila University made history as the first Philippine university to be named first runner-up in a prestigious international competition participated in by representatives coming from over 180 universities around the world. Ateneo de Manila University, represented by (from left) Annicka Koteh, Lucia Lorenzo, Isa Villanueva, and Javi Macasaet, was recently named first runner-up at the prestigious HSBC/HKU Asia Pacific Business Case Competition. (Ateneo de Manila University / MANILA BULLETIN) Ateneo de Manila University, represented by (from left) Annicka Koteh, Lucia Lorenzo, Isa Villanueva, and Javi Macasaet, was recently named first runner-up at the prestigious HSBC/HKU Asia Pacific Business Case Competition. (Ateneo de Manila University / MANILA BULLETIN) Ateneo’s team was composed of Lucia Lorenzo, Annicka Koteh, Javi Macasaet, and Isa Villanueva, BS Management Engineering students from the John Gokongwei School of Management (JGSOM). Prof. James Soriano served as the team’s head coach. “To Ateneo this journey was memorable as it was precious. We have spent more than eight years trying to break into the winners’ circle,” said Ateneo team senior coach Johnny Filart. “Whether face to face or online, Ateneo will always step up to the challenge with this win will likely develop new frontiers within which to continue developing strong business leaders for the future!” he added. The HSBC/HKU Asia Pacific Business Case Competition, now in its 13th year, is an annual event with participants from over 180 universities across the globe. The competition aims to enhance the traditional strengths of the case method of teaching by moving the business case from the classroom into a global competition format. To ensure the safety of participants amid the COVID-19 pandemic, the recently concluded event was done online. In this year’s iteration, Ateneo faced 20 of the most respected academic institutions in Asia Pacific like Australia’s University of Sydney, Japan’s Tohoku University, and New Zealand’s University of Auckland. The Peking University in China was named the champion of the HSBC/HKU Asia Pacific Business Case Competition while the USA's University of Hawaii at Manoa and Malaysia’s Sunway University were named the 2nd-runner up and 3rd-runner up, respectively.
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