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Manila Bulletin devider Drive devider Changan is now Kaicene

Changan is now Kaicene

Published Jun 5, 2020 01:00 am
060520Changan Commercial vehicle distributor Berjaya Auto Asia, Inc. (BAAI) and one of China’s “Big Four” automotive manufacturers, Changan International Corporation, jointly unveil a new brand in the Philippines that will usher in the future of the Chinese marque’s commercial vehicle offerings in the country.

Starting July 1, 2020, Kaicene will be the new brand name for Changan’s commercial and logistics models distributed by BAAI. Kaicene will continue to make its presence felt with three models dedicated to people, business, and logistics transportation - the Honor S, the Star Truck, and the X5 Truck.

“We are proud to introduce the Kaicene brand to the Philippine market,” said Japheth Castillo, president of Berjaya Auto Asia, Inc. “Kaicene represents Changan’s dynamic direction to fine tune its efforts with its popular commercial models as it expands its lineup not only in China, but also around the world. With 36 years of commercial vehicle manufacturing expertise in its DNA, Kaicene is set to lead Changan International Corporation towards a more focused effort on providing vehicles that address the needs of entrepreneurs, small and medium-scale businesses, and developing communities.”

The Kaicene brand name (pronounced as Kai-chen) is a new division wholly owned by Changan International Corporation. It represents the fusion of two ideals that the company aspires for - “凯 Kai” is a Chinese word associated with a song of triumph; and “程 Cheng", a Chinese word that represents a bright future. The combination of these aspirations distinguishes Kaicene as a brand that proudly aspires for success as it confidently looks forward to a prosperous future.

Kaicene models will continue to use the now familiar Changan “red arch” logo, harking back to the parent company’s commercial vehicle roots.

“Our customers will continue to enjoy the peace of mind inherent in every purchase of a Kaicene vehicle,” said Castillo. “The Kaicene Honor S seven-seat MPV, the Kaicene Star Truck and the Kaicene X5 small and medium-scale business light commercial vehicles will remain our core products. They will be supported by Berjaya Auto Asia’s excellent after-sales, parts availability and warranties that will reassure their continued service for years to come.”

For more information about the new Kaicene lineup of light commercial and logistics vehicles, customers may visit Kaicene showrooms and service centers throughout the country.

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