By Bernie Cahiles-Magkilat
Coca Cola Philippines continued to tap on its network of partners to provide not only financial resources but also logistical support to be of genuine service to health workers and local communities.
Following the announcement of the company last March 20 to re-channel ₱150 million of its advertising budget toward COVID- 19 relief efforts, the Coca- Cola system immediately mobilized the provision of personal protective equipment (PPEs) for frontline responders, the distribution of food packs to vulnerable communities, and the delivery of beverages to hospitals, national government agencies local government units and NGOs.
In a statement, the company said that one of the top priorities of Coca-Cola is to respond to the urgent demand for personal protective equipment (PPE) to help equip critical healthcare workers with gear ensuring their safety and welfare, as they lead the nation’s fight against COVID-19. More than 46,000 medical workers in 305 medical institutions have so far been provided with personal protective equipment (PPEs), a significant portion of which was coursed through the TOWNS Foundation, UP Medical Foundation and the Philippine Disaster Resilience Foundation. .
“These initiatives form only the initial phase of our ongoing efforts to make a positive impact in com-munities and among the most vulnerable,” said Winn Everhart, Coca-Cola Philippines President and General Manager.
Coca-Cola also saw the need to help feed the most vulnerable families in the country once the enhanced community quarantine was imposed. Working together with Caritas Manila, McDonald’s, Rise Against Hunger-PH, Philippines Business for Social Progress & Jollibee Foundation, Coca-Cola has delivered over 5,000 food packs and is committed to reaching 30,000 more families in the coming days.
In addition, with over 19 production facilities, over 70 distribution centres and 10,000 direct employees in the country, Coca-Cola continues to manufacture and deliver essential hydration needs to stores, its customers and partners.
Since March 20, Coca Cola has distributed over 400,000 litres of beverages to various frontline organizations — including 125 public and private medical institutions, the AFP, the PNP, several government agencies, local government units across the country, and different civic organizations — as well as vulnerable communities.
“We have all been witnessing the generosity of spirit, the hard work, and the unparalleled dedication of the thousands upon thousands of frontline workers in the medical sector and across various industries, and it is incumbent upon everyone of us to support them in any way we can,” said Gareth McGeown, President and CEO of Coca-Cola Beverages Philippines, Inc., the bottling arm of Coca-Cola in the country.
The company is also providing beverages to the COVID-19 quarantine facilities the government will be establishing, in partnership with the PDRF.