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Manila Bulletin devider Technews devider Bigo Live Celebrates 4th Anniversary, Sees Exponential Growth Resulting From COVID-19 Measures

Bigo Live Celebrates 4th Anniversary, Sees Exponential Growth Resulting From COVID-19 Measures

Published Apr 21, 2020 12:00 am

Bigo Live marks its fourth anniversary in April 2020 with more than 400 million users in over 150 countries. Launched in 2016, Bigo Live is today the market leader in the live streaming industry. The platform has experienced huge growth in its user base and streaming activity with an average of 23.1 million Monthly Active Users (MAUs), an increase  by 18.6% year on year.

Mike Ong, Vice President, BIGO Technology said: “We are heartened by the immense growth of Bigo Live within a short span of four years. As the Bigo Live platform expands its reach at a rapid pace, so does the size of its community and the number of people enjoying the benefits it offers. We are excited to be part of this journey - offering more opportunities for video streamers to showcase their talent beyond boundaries and connect with a global audience.”

For the 4th anniversary celebrations, Bigo Live has partnered with broadcasters from across Southeast Asia including Indonesia, Thailand and Philippines to share various types of live streamed content for viewers. Live streamed content include music performances, beauty tutorials or motivational stories.

Growth in the time of COVID-19 

The company’s continued success, steady growth and active user base is becoming increasingly evident in the current COVID-19 pandemic. Bigo Live has seen an increased number of users and app downloads as most cities and countries have implemented movement restrictions and social distancing.

“We see the power of Bigo Live in bringing people closer together and as a platform for good during these moments of self-isolation and social distancing. Many people are seeking forms of interaction, entertainment and a sense of community from the comforts of their homes. We recognise the role we play and remain committed to bringing content that connects, inspires and engages the world,” Mike added.

Bigo Live has introduced a series of live streamed sessions with healthcare professionals in response to COVID-19. In these sessions, healthcare professionals share key tips and advice on how to stay safe and healthy, and answer questions from users. Recently, Bigo Live also hosted the first ever ‘Cloud Clubbing’ session in collaboration with Razer and Zouk on its platform, to bring the experience of a club DJ set while they stay home.

Benefits of Bigo Live

Some live streamers have become paid broadcasters or Bigo Live Hosts, earning an income through the app. Other broadcasters have found love and hope through the app. Here are some such Bigo Live stories:

  • Katrina, kathrinabatac, is a Filipina host who joined Bigo Live after being talent scouted by an agency. She has participated in contests such as Bigo Got Talent where she was crowned Grand Champion in Season 5. She has also represented the Philippines and performed at the BIGO Gala Awards 2020 in Singapore.

  • Emie, EmyCon_, as a Filipina broadcaster on Bigo Live, Emie uses her influence to encourage people to join Bigo Live as an official host. Since joining Bigo Live, she has performed at the BIGO Gala Awards 2020 in Singapore, and has constantly encouraged her fans to work hard and never give up on their dreams.

To sign up and participate in one of Bigo Live’s sessions, please visit https://www.bigo.tv/

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