By BERNIE CAHILES-MAGKILAT
The country’s top 15 chief executive officers (CEOs) across major industries will share their success stories and give practical advice on how to make it as top marketing leaders.
The marketing mentor and best-selling author Josiah Go said the CEOs will speak at the 11th Mansmith Market Masters Conference, which is considered as one of the top marketing conferences in the Philippines, on March 18 at the Newport Performing Arts Theater, Resorts World Manila, the event is organized by marketing consultancy and training firm Mansmith and Fielders, Inc.
Go, who serves as this year’s conference chair, will lead the 5 high-impact, Philippine market-focused sessions featuring 15 high-powered CEOs from top companies giving practical advice on how to make it as a marketer in the country.
The set of panelists, made up of bank presidents and consumer industry leaders, retail game changers, food industry innovators, and service industry stalwarts, will give marketing tips and insights in a unique conference format.
For Behind The Scene: The Strategist Behind the Strategy session, the speakers will be Robby Go, UBS Securities President and CEO; Benjamin Yao, SteelAsia Chairman and CEO; and Benjie Yap, Unilever PH Chairman and CEO.William Belo, Wilcon Depot Chairman; Bing Limjoco, Francorp CEO; and Robert Trota, Max’s Group CEO will speak on Intrapreneurship: What Marketers Can Learn from Entrepreneurs about Opportunity-Seeking and Risk Mitigation.
On the topic Market-Driving Innovation: Exploiting Opportunities in Underserved Markets, the panelists will be Edwin Bautista, Unionbank President and CEO; Tennyson Chen, Bounty Group CEO; and Jimmy Thai, Primer Group CEO.
Tony Moncupa Jr., EastWest Bank Vice Chair and CEO; Venus Navalta, IPG Mediabrands CEO; and Jerome Ong, CDO President and CEO will be the panelists for The David Phenomenon: The Mindset of Serious Challengers.
For the last session, Distinctiveness vs. Differentiation: Competing in an Increasing Commoditized Market, the panelists will be BackyBaquiran, UNILAB President; Tina Tan, SuySing President and CEO, and Wick Veloso, PNB President and CEO.