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Manila Bulletin devider Business devider Honda to manufacture new motorcycle model

Honda to manufacture new motorcycle model

Published Feb 24, 2020 12:00 am
By BERNIE CAHILES-MAGKILAT A day after Honda announced to stop car manufacturing in the Philippines, the motor vehicle giant announced plans to produce a token motorcycle model in the country in an apparent move to appease the Philippines. In a statement, the local unit Honda Philippines, Inc., said it is introducing The New BeAT, the AT model, which will be manufactured here starting next month, March. “We are excited to announce that HPI will manufacture The New BeAT to immediately address to the fast-paced demand of the Filipino customers. Young Riders are becoming more demanding in terms of their riding needs – from style to technology, which is why we want to prioritize this model as one of the high-selling AT model that suits the Philippine road traffic condition,” said HPI President Susumu Mitsuishi in a statement. Mitsuishi said that fiscal year production volume of the new model is around 130,000 units. The start of The New BeAT motorcycle production in March also marks the time that Honda Cars Philippines, Inc., the car manufacturing arm, will stop production of two car models BR-V and City in the country, displacing 387 workers at its factory in Laguna. According to the statement, the new motorcycle will be available in nine specially design Filipino-inspired graphics with fashionable cool colors to suit the likeness of the Filipinos making city driving more exciting and colorful. In Premium (ISS/CBS) – Matte Fiery Red, Matte Axis Gray Metallic; in Street (STD) – Euro Gray Metallic, Matte Axis Gray Metallic, Ross White; and in Fashion Sport – Sahara Blue Metallic, Black, Fighting Red, Vibrant Orange. Price starts at ₱66,900 for the Fashion Sport and the Street (STD) while ₱70,400 for the Premium. “The localization of The New BeAT model signifies that HPI’s commitment to give products that are relevant to the needs and lifestyle of its consumers. It is a reflection of Honda’s dedication to fulfill the growing needs of the Filipino market inspired by today’s millennial lifestyle,” the HPI statement added. It further said that The New Beat model is the ideal mix of performance, style, and function for the Filipino consumers who are youthful, fun-loving, cool and funky. The New BeAT was designed with a slim, sharp look and overall compact design. It comes in three striped variants, namely, the Premium (ISS/CBS), the Street (STD), and the Fashion Sport (STD). The Premium (ISS/CBS) variant is equipped with a fuel efficient engine of up to 63 km/liter for a longer ride on the road. And for a safe ride, it comes with Combi-Brake System, Idling Stop System, ACG Starter System, secured Key Shutter as well as Enhanced Smart Power, tubeless tires, Park Lock Brake and Side Stand switch. The New BeAT also features a convenient 11-liter utility box, and Informative Semi-Digital Meter Panel with Eco-Indicator. In addition, its bigger headlight design is equipped with Automatic Headlight-On (AHO) with multi-reflector for wider illumination, and an over-all modern and stylish look. The New BeAT is in line with Honda Philippines, Inc.’s mission of giving every Filipino the joy and freedom of mobility for their ONE DREAM, it added.
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