By Andrea Aro
Jollibee announced on Thursday night that its famous 1/3 pounder Champ burger will be removed from its menu.
The Champ burger was one of the original food items of Jollibee. (Flickr / MANILA BULLETIN)
“We wish to inform you that soon, we will be phasing out our Champ burger in all Jollibee branches," Jollibee said in a statement.
Here is our official statement regarding Champ, my friends. pic.twitter.com/5hSe5mAfIw
— Bestfriend Jollibee (@Jollibee) January 2, 2020
The Filipino fast-food chain said that it is working on “big and exciting things this year” for its burger line.
Jollibee hinted that “there’s always a chance that old Jollibee’s classics might return in the future.”
The Champ burger was one of the original food items of Jollibee. It was launched in 1984, the same year a mascot named Champ joined the Jollibee Family, according to a report from CNN Philippines.
Reports also said that other than the Champ burger, a rice meal called Big Burger Steak will also be removed from Jollibee’s menu.