By James A. Loyola
While the Christmas season is already in full swing, Jollibee Foods Corporation (JFC) is still rushing the opening of 9 more stores around the country before calling it a year.
In an interview during the opening of the firm’s 1,200th Jollibee store in the Philippines, JFC Vice President for Restaurant Systems Jon Villanueva said the 9 stores will bring the total to 73 branches opened in 2019.
He added that they are planning to open around 100 more Jollibee stores in the Philippines next year even as they upgrade existing stores with better interiors and self-order kiosks to improve the customer experience.
Villanueva said they now have about 40 stores equipped with self-order kiosks and expect the total to hit 60 stores by the end of the year and over 200 stores by 2020.
Jollibee’s 1,200th store, located at the Petron service station along the southbound side of South Luzon Expressway, is the first to feature some innovations that JFC plans to roll out for its new stores as well as upgraded existing stores.
It is the country’s first ever dual lane drive thru which allows the store to serve motorists faster, considering that it is located in one of the busiests arteries going our of Metro Manila.
“We’re excited to open the first ever Dual Lane Drive Thru store in the country here in our milestone 1200thJollibee store. With all the motorists and customers passing through the SLEX southbound highway every day, we have his unique opportunity to show them what the experience of our leveled-up Jollibee store is like,” said Jollibee Regional Business Unit Head for South Luzon Ana Aluyen.
This branch is also among the first to have the automated food conveyor system that ferries orders from the kitchen to the pickup counters, as well as the drive thru lane sensor system which helps store crew better manage orders and serve customers faster.
Villanueva said the store is also equipped with self-order kiosks which speeds up the order process. He noted that some branches have experienced higher sales with as much as 70 percent of customers preferring this to ordering over the counter.