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Manila Bulletin devider Business devider New Montero Sport unveiled at same prices

New Montero Sport unveiled at same prices

Published Oct 6, 2019 12:00 am
By Bernie Cahiles-Magkilat Mitsubishi Motors Philippines Corporation (MMPC) has unveiled a value-packed new Montero Sport 2020 with no price changes but higher growth expectation as the new SUV has already overcome the stigma it sustained from its previous model. MMPC President and CEO Matsuhiro Oshikiri told reporters at the media launch Friday of the new Montero Sport is expected to sell 15,000 units for the entire of 2020 or 1,200 to 1,300 units a month. This is 10-15 percent higher than the annual sales of 12,000 units of the previous model. Oshikiri said Montero has completely overcome the alleged “sudden unintended acceleration” hurled against the old model. “Nobody is talking about it now,” he said noting the new Montero is an entirely new model. Despite the advanced features of the new Montero, Oshikiri said they maintained the old price range of P1.8 million to P2 million per model saying they already adjusted prices last year on account of the higher tax on automobiles under the TRAIN Law. Montero is also expected to maintain its 20-25 percent contribution in the overall MMPC sales. According to Oshikiri, MMPC hopes to increase sales this year to 65,000 units from 62,000 units last year or between 8-10 percent growth. Montero is third largest model of MMPC after Mirage and Expander. For the entire industry, Oshikiri expressed confidence of 5-10 percent growth. At the launch, Yoshiki Masuda, chief product specialist of Mitsubishi Motors Corp., discussed the new Montero Sport features that highlighted a more robust and powerful appearance providing the vehicle a tougher look complemented with a by a refreshed interior to deliver a luxurious and comfortable feel. The new model is equipped with 2.4L MIVEC turbo diesel and an 8-speed automatic transmission delivers excellent environmental and smooth performance. The new Montero also features the Mitsubishi remote control app that will send notification to the driver's smartphone to lock the doors via the app when the driver leaves the vehicle with the doors unlocked. The Power Tailgate can be opened or closed by smartphone. In addition, the tailgate reservation system can be preset by smartphone anywhere, which enables the driver to open or close the tailgate automatically when he/she approaches or leaves the vehicle. It has also a new AC power outlet and easy to read 8-inch color LCD meter. It also boasts of several safety features to provide its driver and its passengers peace-of-mind in every travel. These include lane change assist and rear cross traffic alert functions, hill start assist and hill descent control, multi-view camera system that limits blind spots when parking the vehicle, and airbags. The new Mitsubishi Montero Sport will be available in 4 variants and 7 color options – white diamond, sterling silver metallic, titanium gray, medium red, jet black.
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