By Chino S. Leyco Insular Life (InLife) has launched the first in the market female-specific life insurance, investment and health insurance product that can be customized according to the preference of the customer. Called “SheCares,” Insular Life said this product allows the insured the option to choose which lifestyle and life stage health covers she wants to be included in her policy, such as women-specific cancer, or all types of cancers, heart attack, and stroke. “The beauty of having a customizable product like this is that our clients are not tied up to paying for health coverage that they don’t even need or want in the first place,” Mona Lisa B. Dela Cruz, InLife president and chief executive said. “With SheCares they can now chose the health coverage that fits their lifestyle, life stage or even their medical concerns,” she added. SheCares can be issued to women between 20 and 60 years old with health riders until 70 years old. The benefits can be acquired until age 99 for as long as there is fund value. As a VUL (variable unit linked) product, part of the premium goes to growing the fund in the various portfolios under the management of InLife. “With SheCares, our women-clients may cash-in on the accumulated fund value in the future. No other insurance product like this is in the market,” Dela Cruz said. “We are happy that the IC has found our latest offering to be in order,” said InLife Executive Chairman Nina D. Aguas. “This is a significant milestone to us because this is our first product under our Sheroes program.” The InLife Sheroes program is part of Insular Life’s broader strategy to empower Filipino women to achieve a better life through it four support areas of: Financial literacy, health and wellness education, women-specific solutions and connection to business and social networks.