The new Mitsubishi Strada conquers an undiscovered destination

Published July 7, 2019, 4:00 PM

by manilabulletin_admin


Creating your own adventure is exactly what the new Mitsubishi Strada was designed for. To demonstrate just how easily it can be done with the terrain-conquering Strada, Mitsubishi Motors Philippines Corporation (MMPC) invited a group of journalists to test the new Strada in Palawan, possibly one of the last frontiers in the Philippines. Their destination: San Vicente, Palawan.

Unlike most popular vacation destinations in the Philippines, San Vicente has yet to become a popular tourist destination. This is because of its distance Puerto Princesa city, some 175 kilometers away. Getting there isn’t as easy as a Sunday drive either. The route to San Vicente entails a long drive covering various terrain from flat open highways to steep and tight twisty roads. It demands a vehicle that is able to deliver power on demand, return stability at high speed, tight handling, and most of all, a comfortable ride for the passengers.


The new Strada was well-equipped to meet that challenge. First of all, it bears a bold new exterior design, embodying the “Rock Solid” theme; a reinterpretation of Mitsubishi’s “Dynamic Shield” design language. It’s composed of a high hood, LED projector-type head lamps, and high-mount foglamps. The new look is meant to evoke a powerful image for onlookers, and reassuring sense of protection for passengers.

Inside, the new Strada bears a functional and modernized center panel and console. All variants feature a 2-DIN touch screen entertainment system with MP3 and phone compatibility, with Bluetooth and a Mirror Link feature. All variants are also equipped with a GPS Navigation System.

For passenger convenience, a front smartphone tray is available, which includes USB terminals. A rear smartphone tray is also available and is located at the in rear of the center console, which includes a USB power socket. The new Strada also boasts of a roomy interior, called the J Line design, which can comfortably seat five adults. Up in the ceiling is a new cooling system that ensures rear passengers get plenty of cool air ventilation.


Propelling it is a 2.4L inline four, 16 valve, DOHC Clean Diesel with a Variable Geometry Turbo and MIVEC (Mitsubishi Innovative Valve timing Electronic Control System). This produces a maximum output of 181 Ps at 3,500 rpm and a maximum torque of 430 N-m at 2,500 rpm.

Power is transmitted via a six-speed automatic to a new and improved version of the Super Select 4WD II system with a built-in off-road mode and lockable center and rear differentials for total traction.

Providing a more comfortable ride than before is the addition of larger rear dampers which contain more damping oil to better distribute the impact of bumps and potholes. Braking performance is also improved with the use of larger front discs and caliper pistons (in select models).

With all this equipment, the new Strada delivered on all fronts, proving to be a delight to all the journalists present, as they were all keen to get their chance behind the wheel.


Once at San Vicente, the journalists present were in awe of the amazing backdrop provided by the location’s 14.7-kilometer long white beach, one of the longest in the Philippines. The first-class municipality on the northwestern side of Palawan is relatively untouched by commercialism, with just a handful of resorts along the stretch and strict observance of environmental rules and standards to keep it that way.


To make the trip even more meaningful and to help preserve the beauty of the pristine area, MMPC took the opportunity to give back to the environment. A simple Mangrove planting activity, assisted by the Municipal Environment and Natural Resources Office, was planned to allow those present to take an active role in preserving the local ecosystem. The importance of mangroves to the ecosystem was explained by local environment experts. Then participants were handed mangrove seed pods to plant along the beach. Mangrove trees protect the beach and provide a healthy ecosystem for the animals that inhabit the area. This activity is hoped to further extend the foliage into the coastline.


The drive and the activities were truly enjoyed by the journalists as it provided them an immersive experience to fully test the improvements made, and the increase in performance and capabilities of the new Strada. The event showcased how this pick-up truck is fit for any lifestyle and for any vehicle requirement, be it for personal or commercial use. The drive was also another simple way for MMPC to help promote eco-tourism in the country through conquering new destinations.

Many vacations are made up of journeys to tried and tested destinations that rarely bring any excitement. With the new Strada and its incredible performance and comfort, it’s easy for any individual to create their own unique adventure and conquer new destinations.

By Iñigo S. Roces