By Ellalyn De Vera-Ruiz
Majority of Filipinos turn to television and Facebook for the latest news, according to the latest Social Weather Stations (SWS) survey.
In the March 28-31 survey covering 1,440 respondents, 60 percent get their news from TV and 21 percent from Facebook.
Only 15 percent rely on the radio for their news, and 2 percent read the newspapers.
As a daily news source, Facebook is more common than radio and newspapers combined, and is second only to television.
Half of adult Facebook members who are college (49 percent) and high school graduates (49 percent) read the news daily using the social media site.
This is higher than the 37 percent among elementary graduates and 36 percent among non-elementary graduates.
SWS also said 99 percent of adults who use the internet have a Facebook account. This is equivalent to 45 percent of the total adult population or roughly 30.5 million individuals.
Thirty-eight percent of internet users said they own a YouTube account. This is followed by Instagram with 15 percent (4.7 million individuals), Twitter with 8 percent (2.7 million individuals), and Viber with 7 percent (2.1 million).
The survey also asked the respondents if they use social media for political and social activities.
Respondents were allowed to choose more than one activity from a set of pre-listed activities in the questionnaire. Of the estimated 30.4 million adults who have at least one social media account (among Facebook, YouTube, Instagram, Twitter, and Viber), 31 percent use social media to “like or promote material related to political or social issues that others have posted.”
Fourteen percent use it to “follow any elected officials, candidates for office, or other political figures.”
Six percent use it to “post own thoughts or comments on political or social issues.”
Five percent use it to “repost content related to political or social issues that was originally posted by someone else.”
Four percent use it to “post links to political stories or articles for others to read,” while two percent use it to “encourage other people to take action on important political or social issues.
Only 1 percent use the social media it to “encourage people to vote.”
By age group, the proportion of adults with a Facebook account is highest among 18-24 year olds at 86 percent.
This is followed by 71 percent among 25-34 year olds, 55 percent among 35-44 year olds, 29 percent among 45-54 year olds, and 14 percent among those aged 55 years and above.
By educational attainment, the proportion of adults with a Facebook account is highest among college graduates at 78 percent (5.9 million individuals).
This is followed by 58 percent (16.9 million individuals) among high school graduates, 32 percent (6.4 million individuals) among elementary graduates, and 11 percent (11 million individuals) among non-elementary graduates.
Having a Facebook account is more common among urban dwellers than rural dwellers.
A majority 56 percent of adults in urban areas (15.3 million individuals) are on Facebook, compared to 38 percent in rural areas (15.1 million individuals).
By major geographic areas, the proportion of adults with Facebook account is highest in Metro Manila at 64 percent (5.8 million individuals).
This is followed by the rest of Luzon at 48 percent (14.4 million individuals), Mindanao at 39 percent (5.8 million individuals), and Visayas at 33 percent (4.2 million individuals).