PayMaya and South Emerald Supermarket roll out “Ronda Tinda,” a cashless grocery store on wheels

Filipinos can now enjoy a hassle-free grocery shopping experience as PayMaya, in partnership with South Emerald Supermarket, rolls out its roving cashless grocery store program dubbed “Ronda Tinda” to cater to consumers in remote areas in the region. 

For its initial run, the PayMaya-equipped “Ronda Tinda” recently rolled out into the streets of Baliwag, Bulacan last March 27, 2019, where residents were able to get discounts and perks on various day-to-day grocery items and pay using PayMaya QR on their phones or their PayMaya-powered Baliwag Benefits Card via the One by PayMaya Business device.

“Ronda Tinda’ is a concrete demonstration of bringing the cashless experience through PayMaya’s innovative digital financial services down to the grassroots level. This groundbreaking initiative can go a long way in letting residents in far-flung areas benefit from what this emerging new economy has to offer,” PayMaya COO and Managing Director Paolo Azzola said.  

South Emerald Supermarket, one of the biggest supermarket chains in Southern Luzon, previously partnered with PayMaya to offer a PayMaya-powered loyalty card to their shoppers. They are now taking part in the Ronda Tinda initiative by providing roving grocery vans and offering discounted products to areas outside of their usual localities. 

“We’re grateful to embark on another partnership with PayMaya through the Ronda Tinda program. It’s truly rewarding to help local communities access quality goods at a fair price and give them a convenient way to pay,” South Emerald CEO Hon. Beth Sio said.  

The roving grocery vans contains products from South Emerald and other partners including canned goods, toiletries, laundry supplies, and many more. Each Ronda Tinda van is equipped with a PayMaya QR code so shoppers can pay using only their phones and the One by PayMaya Business device to accept card and other types of payments. South Emerald’s roving grocery van is now available for franchise at 

With the presence of Ronda Tinda in local communities, residents can also save on transportation costs from going to grocery stores or malls usually located at the city center because the grocery store is the one going near their homes, as in the case of Baliwag, Bulacan.  

“The Ronda Tinda program strengthens our mission to provide exceptional service to Baliwagenyos by making basic needs more accessible and enabling cashless payments, especially with the help of the Baliwag Benefits card. With this, residents can take advantage of a convenient grocery shopping experience and at the same time, safe and secure payment transactions,” Baliwag Municipal Administrator, Mr. Enrique V. Tagle said.

This April, the Ronda Tinda van is scheduled to visit different barangays in Baliwag, Bulacan, including: Barangay Tangos, Barangay Bagong Nayon, Barangay Subic, Barangay Poblacion, Barangay Tibag, Barangay San Jose, Barangay Tarcan, Barangay Makinabang, Barangay Tiaong, Barangay Concepcion, Barangay Santa Barbara and Barangay Virgen Delas Flores.

Aside from Baliwag Bulacan, the Ronda Tinda program also targets to roll out in other locations in Bulacan such as Malolos and Bocaue, as well as metropolitan cities like Quezon City in Metro Manila and provincial cities like Kalibo in Aklan and Miagao in Iloilo.   

Baliwag Benefits Card    

The Baliwag Benefits Card, which is powered by PayMaya, primarily acts as an official resident ID card that gives Baliwag citizens access to government services and merchant partners’ rewards.


Baliwag residents can use their Baliwag Benefits card to pay for grocery items from the Ronda Tinda van.

Since it’s also a payment card,  Baliwagenyos can utilize this for cashless payments anytime, anywhere. They can also withdraw money from their account using their card through Bancnet ATMs nationwide.   

Aside from these benefits, they can link the Baliwag Benefits card to their PayMaya account and take advantage from the app’s featured services including send money, load purchase, bills payment.   

They can also enjoy secure online transactions by using the virtual card in the app for online shopping, flight and accommodation bookings and many more.