By Bernie cahiles-Magkilat Suy Sing Commercial Corporation, the country’s leading one-stop grocery distribution company, is diversifying its client portfolio to include the HORECA sector and other institutional accounts. In a statement, Suy Sing said the diversification of its to client portfolio aims to expand its business to new sets of clientele. The HORECA (hotel, restaurant, café) sector is growing robustly and is an entirely different category from its existing customers. With more diversified product offerings and attractive HORECA packages, Suy Sing hopes to keep competition at bay and remain to be the top of mind wholesale grocer across industries. Suy Sing noted that the higher-than-expected inflation rate last year had made bulk purchase transactions to contain the effects of the upsurge in prices for small start-up companies and community stores (sari-sari stores). It estimated there are more than 6,000 establishments all over the country. There is also a rise in the number of specialist coffee shops, one of the fastest growing formats in the recent years. “This rise in number may be attributed to the increase in the spending on travel or dining out particularly by millennials who have also shown keen interest in putting up a café or restaurant business of their own,” the company said. Suy Sing is also gearing up to meet evolving demands with competitive price points, incentives, and loyalty rewards and by further strengthening the brand and improving its processes, delivery hubs, and distribution centers. This will also provide the company with multiple income streams and positive cash flows in the years ahead. With over 70 years of expertise in the grocery business catering to independent grocers, Suy Sing envisions to bring the same level of success to its new clients.