PDEA raises awareness on drugs through comics
Published Feb 1, 2019 11:51 am
By Chito Chavez
The Philippine Drug Enforcement Agency (PDEA) hopes to curb if not totally resolve the country’s illegal drug woes by using comics as a major vehicle to achieve this goal.
(PDEA / MANILA BULLETIN)
In the PDEA conceptualized tool, life stories of how people got hooked on illegal drugs and how they eventually overcame their addiction are depicted in the said reading material.
Through “PDEA Comics,” which is the agency’s first-ever Drug Abuse Prevention and Education (DAPE) comics, we are raising the public’s awareness on the harmful effects of illegal drugs and how to prevent their abuse through images combined with texts,” PDEA Director General Aaron N. Aquino said.
“The PDEA Comics, both in English and Filipino contain stories of persons who got hooked on drugs, the challenges they face, their struggles and how they overcome their addiction through the help of the government and other stakeholders of the national anti-drug campaign,” he added.
This is part of PDEA’s drug prevention advocacy particularly the production of Information, Education, and Communication (IEC) materials designed to promote and enhance sharing of knowledge to target audiences.
The seven storylines of PDEA Comics for a future release that illustrate real-life drug abuse stories include: “Takbo Totoy!” (Run, Totoy, Run); “Tama na, Pare” (That’s enough, Brother); “Ang Jeepney Driver” (The Jeepney Driver); “Isang Pangyayari sa Buhay ng Isang OFW” (An OFW’s Struggle); “Ang Nawalang Pag-asa” (A Lost Hope); “Pintuan ng Pagbabago” (Doors of Change); and Phed and Eyah to the Rescue.
“What is interesting with PDEA Comics is that it can become part of an extended and constantly changing communication effort. It uses drawn visuals to explain the complex topic and engage people and it can be the ideal way to make sure health and safety message are heeded,” Aquino noted.
To be featured in the PDEA Comics are stories on the youth, professionals, overseas workers, man on the street, laborers who got hooked on drugs, ruined their lives and made a turn around to start life anew.
“The PDEA Comics will be distributed nationwide, as part of our information dissemination campaign aligned with our mandate in our drug prevention drive,” Aquino said, adding that the communication material will help boost PDEA’s demand reduction effort.
(PDEA / MANILA BULLETIN)
In the PDEA conceptualized tool, life stories of how people got hooked on illegal drugs and how they eventually overcame their addiction are depicted in the said reading material.
Through “PDEA Comics,” which is the agency’s first-ever Drug Abuse Prevention and Education (DAPE) comics, we are raising the public’s awareness on the harmful effects of illegal drugs and how to prevent their abuse through images combined with texts,” PDEA Director General Aaron N. Aquino said.
“The PDEA Comics, both in English and Filipino contain stories of persons who got hooked on drugs, the challenges they face, their struggles and how they overcome their addiction through the help of the government and other stakeholders of the national anti-drug campaign,” he added.
This is part of PDEA’s drug prevention advocacy particularly the production of Information, Education, and Communication (IEC) materials designed to promote and enhance sharing of knowledge to target audiences.
The seven storylines of PDEA Comics for a future release that illustrate real-life drug abuse stories include: “Takbo Totoy!” (Run, Totoy, Run); “Tama na, Pare” (That’s enough, Brother); “Ang Jeepney Driver” (The Jeepney Driver); “Isang Pangyayari sa Buhay ng Isang OFW” (An OFW’s Struggle); “Ang Nawalang Pag-asa” (A Lost Hope); “Pintuan ng Pagbabago” (Doors of Change); and Phed and Eyah to the Rescue.
“What is interesting with PDEA Comics is that it can become part of an extended and constantly changing communication effort. It uses drawn visuals to explain the complex topic and engage people and it can be the ideal way to make sure health and safety message are heeded,” Aquino noted.
To be featured in the PDEA Comics are stories on the youth, professionals, overseas workers, man on the street, laborers who got hooked on drugs, ruined their lives and made a turn around to start life anew.
“The PDEA Comics will be distributed nationwide, as part of our information dissemination campaign aligned with our mandate in our drug prevention drive,” Aquino said, adding that the communication material will help boost PDEA’s demand reduction effort.