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Manila Bulletin devider devider #ViLucky 4M views in 4 days!

#ViLucky 4M views in 4 days!

Published May 12, 2018 12:00 am
“Ang Mother’s Day puwedeng hugot, o puwedeng tribute, pero mas unforgettable kung gagawin natin ang magpapa-happy sa kanya (Mother’s Day can be a sentimental line, or a tribute, but it would be more unforgettable if we’ll do whatever it is that will make her happy).” Luis Manzano perfectly plotted his surprise for his mom, Vilma Santos. And everybody screamed “I love you, Lucky!” once again, to the tune of more than four million views in just four days of posting. Ate Vi Lucky The Puregold video was simple, yet it hit home. “Yung tatawa ka nang sobra sa umpisa tapos maluluha ka na sa ending (It is when you’ll laugh so hard in the beginning, then cry at the end),” an Instagram user commented. In fact, it made every Vilmanian’s heart explode once again. “Sobrang na-miss namin ‘yung mga dance production numbers ng VIP, kaya nga siya ‘Star for All Seasons’ noon pa man (We really do miss VIP’s dance production numbers, that’s why she’s been called as the ‘Star for All Seasons’ ever since),” a fan added. But what also gave the spot its charm is the rapport of Vilma and Luis that people don’t get to see up close. As Ate Vi shared on Instagram: “Para kaming mag-best friends, nandun ‘yung respect, pero sobrang saya, kulit naming dalawa (We’re like best of friends, the respect is there, but we’re just happy being together, teasing each other).” And those moments in the video captured everyone’s hearts. Puregold’s #ViLucky video was a bold move for Mother’s Day. While every brand was battling for the share of emo-hankie, the Vilma-Luis tandem aimed for the opposite. Luis even shared that dancing is what makes her mom happy, and revealed the she enjoys grocery shopping, too. So why not mash them up? Thus her reply “Son, nakakaloka ka! (Son, you’re making me crazy!)” The fog machine creeped in, the laser lights went on, the Kembot song started pumping, THE Maribeth Bichara led the Puregold Dancers, and the rest was digital history. Even Miss Vilma Santos, the social media neophyte was “shookt.”“I am speechless. Mahigit one day pa lang po naka-upload ang #ViLucky video namin for @puregold_ph eh umabot na ng 1.5 MILLION VIEWS! (It has been a day since I uploaded our #ViLucky video for @puregold_ph but it already has 1.5 million views)” Ate Vi, now more fondly called ‘Mommy Vi,’ admitted she’s not used to this whole digital experience. She just started a personal Instagram account @vilmasantosrecto a week ago, and now has 15,000 followers. A number of them are her showbiz colleagues, who are just as excited to see her on “IG.” Luis Manzano, who is a known IG influencer with over two million fans, is also active in exchanging funny posts, banters and comments with his mom, that added to the #ViLucky realness. “’Yung napasaya at napasayaw mo siya ulit, yan ang Mother’s Day na Always Panalo! (It is when I made her happy and I made her dance again, that’s one really special Mother’s Day!)” Luis ends the spot with this simple truth, which is also what Puregold is espousing for Mother’s Day. That it may not be the fancy posh stuff that makes mothers happy, it could really just be a simple grocery date. To watch their video, visit bit.ly/vilucky2018 on YouTube or bit.ly/ViLuckySaPuregold on Facebook! Like Puregold’s page on facebook.com/puregold.shopping Follow Puregold on IG at instagram.com/puregold_ph Don’t miss out on great deals! Visit Puregold’s website: Puregold – Puregold is one of the biggest hypermarket in the Philippines. It is the one-stop shop for right-on-the-budget grocery shopping, offering the best customer-oriented service and convenience.
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