DOH launches ‘Revolution Smoke-Free’ campaign

Published November 28, 2018, 6:33 PM

by Roel Tibay

By Analou De Vera

The Department of Health (DOH) has launched a new campaign called “Revolution Smoke-Free” which aims at encouraging workplaces in the country to be free from tobacco-smoke.

The campaign urges the private sector to commit to smoke-free workplaces and encourages their employees to quit smoking to reduce cases of tobacco-related diseases.

“Business leaders are at the forefront of progress and innovation. As drivers of change in their industries, they have the power to spur a movement toward a future with healthier and safer working environments,” said World Health Organization Representative to the Philippines Dr. Gundo Weiler.

Launched recently by the health department and the Philippine Economic Zone Authority-Baguio City Economic Zone (PEZA – BCEZ), in partnership with the WHO in Baguio City, the campaign according to DOH was launched in the country’s summer capital because of its “commitment to prioritize the public health through the Comprehensive Anti- Smoking Ordinance of Baguio City.”

“We believe we must act with urgency to denormalize the culture of smoking and tobacco consumption not only in our economic zone but across the city so we can save the lives of our people,” said Baguio City Mayor Mauricio Domogan.

Companies in BCEZ had been invited to pledge their support during the launch. Those who had shown measurable outputs in establishing a smoke-free workplace will be recognized jointly by the DOH and PEZA.

Meanwhile, the health department also re-launched its smoking cessation program called ‘“mReady2Quit!” that is accessible through Facebook messenger application.

The DOH said that the program creates “more accessible means for the public to actively seek out health interventions.”

“By venturing into the Facebook platform, we have a better chance of realizing our goal of reaching more Filipinos – not just the smokers who want to quit, but also their families and friends who can provide support in their journey,” said Health Secretary Francisco Duque III.