Beyond kimchi, Koreanovelas and K-pop, it seems anything Korean hits it big in the Philippines.
Jojo Alejar
Comes the first-ever Filipino-Korean variety game show “Aja Aja Tayo!” The term “Aja” is a Korean word that means “fighting.” The show aims to further promote cultural exchange between the Philippines and Korea.
In an interview with Bulletin Entertainment, Charles Kim, Chief Executive Officer of ShowBT Philippines Corp, the producer of the show, said they are going for “common ground.”
“A lot of Koreans live here and so we aim to localize the show in order to embrace the two different cultures. It’s fostering ties in a fun way,” he said.
The show airs on TV5. The first episode of the show some few weeks back saw Filipino celebrities Mr. Fu, Kiray Celis, Chanel Moralles, Ella Cruz, Xander Ford, Kim Molina, and Wilma Doesnt along with Korean stars Harang, Habin and D1 of the K-Pop boy group BNF. For one hour, they played several parlor games and hurdled obstacles.
“Aja Aja Tayo!” is hosted by Jojo Alejar. He is joined by Steena Koo.
In a separate chat, Jojo said the show has got him discovering other good things about Koreans. He said they often change rules while playing but they never cheat.
“Here in the Philippines, we strictly follow rules but in their culture, they change it along the way as far as games go. And that’s what makes the show funny,” he explained. “They changed the rules to be even, to be fair for both parties and make it more interesting to viewers. Koreans know how to have fun and I appreciate the effort that they put into the show to make it funny.”
Charles Kim, CEO of ShowBT Philippines Corp. (Facebook)
Kim, on his part, admitted there have been challenges working with the Filipino crew.
“Number one of course is the culture. The environment is really different, the way Filipinos produce program is totally different from how we do it,” he revealed.
She added that when most Korean actors belong to an agency, here in the Philippines, they are handled by networks.
But don’t get him wrong, he loves being here, no question about it.
“Filipinos have their own expertise in producing shows and we have our own, too. The good thing is we share the same values, a common goal and I think that’s enough for us to have a good working relationship,” he explained. “We understand that not all of our games are fun or appealing to Pinoys. We have to adjust with that and that’s what we are doing right now.”
“Aja Aja Tayo!” airs Saturdays from 11:30 a.m. to 12:30 p.m.
Jojo Alejar
Comes the first-ever Filipino-Korean variety game show “Aja Aja Tayo!” The term “Aja” is a Korean word that means “fighting.” The show aims to further promote cultural exchange between the Philippines and Korea.
In an interview with Bulletin Entertainment, Charles Kim, Chief Executive Officer of ShowBT Philippines Corp, the producer of the show, said they are going for “common ground.”
“A lot of Koreans live here and so we aim to localize the show in order to embrace the two different cultures. It’s fostering ties in a fun way,” he said.
The show airs on TV5. The first episode of the show some few weeks back saw Filipino celebrities Mr. Fu, Kiray Celis, Chanel Moralles, Ella Cruz, Xander Ford, Kim Molina, and Wilma Doesnt along with Korean stars Harang, Habin and D1 of the K-Pop boy group BNF. For one hour, they played several parlor games and hurdled obstacles.
“Aja Aja Tayo!” is hosted by Jojo Alejar. He is joined by Steena Koo.
In a separate chat, Jojo said the show has got him discovering other good things about Koreans. He said they often change rules while playing but they never cheat.
“Here in the Philippines, we strictly follow rules but in their culture, they change it along the way as far as games go. And that’s what makes the show funny,” he explained. “They changed the rules to be even, to be fair for both parties and make it more interesting to viewers. Koreans know how to have fun and I appreciate the effort that they put into the show to make it funny.”
Charles Kim, CEO of ShowBT Philippines Corp. (Facebook)
Kim, on his part, admitted there have been challenges working with the Filipino crew.
“Number one of course is the culture. The environment is really different, the way Filipinos produce program is totally different from how we do it,” he revealed.
She added that when most Korean actors belong to an agency, here in the Philippines, they are handled by networks.
But don’t get him wrong, he loves being here, no question about it.
“Filipinos have their own expertise in producing shows and we have our own, too. The good thing is we share the same values, a common goal and I think that’s enough for us to have a good working relationship,” he explained. “We understand that not all of our games are fun or appealing to Pinoys. We have to adjust with that and that’s what we are doing right now.”
“Aja Aja Tayo!” airs Saturdays from 11:30 a.m. to 12:30 p.m.