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Manila Bulletin devider devider PH distributor vows strong business for Chinese tire brand

PH distributor vows strong business for Chinese tire brand

Published Sep 20, 2018 12:00 am
By Bernie Cahiles-Magkilat New Century City Marketing Corp. (NCCMC), the exclusive distributor of West Lake, the tire brand of Zhongce Rubber Group Co., Ltd. of China, has vowed to grow the business in the Philippines with the support of more 400 dealers nationwide. Johnny Sy, NCCMC president, said they would aggressively push West Lake into the top three tire brands in the country. Sy was looking at more than 20 percent growth in sales this year. “In celebrating our 25th year milestone, we are thankful to our dealers for making West Lake one of the top brands in the country,” said Sy, who also praised the company’s excellent advertising and marketing teams. Sy also raised the possibility of the company in partnership with the Zhongce Rubber to finally put up a manufacturing plant in the country in the future. “We are not yet planning for a local manufacturing operation, but we will be looking into that in the near future,” he added. At present, West Lake accounts for 5 percent share of the local tire market that is dominated by American, German and Japanese brands. “We hope to be in the top three brands as soon as possible,” he said. With the support of Zhongce, Sy believes they can achieve their goal to make Zhongce the largest in the country. Both companies have partnered in the business for the past 15 years already.
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