Discovery taps socmed darling Scarlet Snow for app series


With those rosy cheeks and her wit, Scarlet Snow Belo continues to take over social media by storm.

 Scarlet Snow Belo (Photo by Lester Ramos) / Scarlet Snow Belo (Photo by Lester Ramos)

The three-year-old daughter of celebrity doctors Vicky Belo and Hayden Kho has a whopping 2.5 million followers on Instagram and 1.3 million likes on Facebook, making her among the most popular kids on the Internet.

Scarlet recently took her level of celebrity to new heights as Discovery Channel’s digital arm tapped her for a do-it-yourself series on its Discovery Kids app.

Choosing Scarlet for the series is a no-brainer, said Discovery Kids Digital Channel President and General Manager Jay Trinidad.

“Scarlet was a perfect partner. She has brand awareness and she’s in the right age for the app. I believe she could encourage kids to learn digitally,” he said to Bulletin Entertainment in an exclusive interview.

The contents sees the child wonder make, say, halo-halo.

“While she teaches, she also encourages you to turn off the screen and go make halo-halo with your parents,” he explained. “It’s like encouraging you to take what it is and go out in the real world, do real things and have fun.”

App for tots

Discovery Kids videos ( Discovery Kids videos

Designed to spark curiosity and encourage exploration, Discovery Kids sets itself apart with a unique watch-play-learn experience and a specially curated slate of content within a safe, enriching world that kids will love and parents can trust. It combines the best of science, nature and the wonders of the real world with beloved characters and unforgettable entertainment. The app’s user interface and experience are designed and optimized for kids, with intuitive kid-first navigation that makes it easy for kids to use while having fun exploring and learning.

The app has many shows as “My Little Pony: Friendship is Magic,” “Transformers Rescue Bots,” “Ben & Holly’s Little Kingdom,” “Insectibles, Oddbods,” and “Angry Birds Toons.”

There are games like “Wild Kratts: Monkey Mayhem, Nature Cat: Park Builder, and Peg + Cat: Chicken Blast Off,” original games “Terra Formers,” “Ultimate Animal Races,” and “Rocket Escape.”

On digital books, there’s “Scaredy Squirrel” and “Goodnight Gorilla.”

There are also shows from Discovery’s content library as “Cupcake Wars: Kids, Meet the Penguins,” “How Do They Do It: Kids Edition,” and “Guess What They’re Making!”

Jay Trinidad ( Jay Trinidad

Commenting on the launch, Jay said, “Discovery is driven by curiosity and our Discovery Kids app delivers on that promise. We take the brand experience beyond TV as we continue to innovate with new products and content.”

Jay revealed he spent over a year in creating the app.

“I did extensive research. We gave it to kids from five countries then we change the prototype because it was initially a video app only. But as it turned out, they want something to touch, so we decided to make it interactive,” he explained.

Jay said this is the new norm and even parents are open to the technologies of the future.

“And this app is safe. It will make parents’ life a bit easier.”

The app will also be launched in Singapore.