By James A.Loyola
Rockwell Land Corporation, the high-end property development arm of the Lopez Group, is expanding its unique brand in Cebu with the launch of its first resort project, the highly anticipated P6.2-billion Aruga Resort and Residences-Mactan, Cebu.
Christopher Gecha
In an interview, Rockwell Assistant Vice President and Cebu Project Development Head Christopher Gecha said half of the project’s 200 residential units have immediately been sold after its launch last month.
Rockwell’s first residential-resort development is located on a 4.7 hectare property along Punta Engaño with an expansive 200 meter beachfront.
The low density luxury development will comprise just 200 residential units as well as exquisite villas and a hotel tower. Rockwell said its most ambitious project yet is set to elevate the Mactan leisure and lifestyle experience.
Gecha said the residential component of the project consists of one-bedroom units with a total area of 67 square meters, 2-bedroom units with 101 square meters each, and 3-bedroom units with 161 square meters each.
He said most of their buyers are Cebuanos although buyers from Metro Manila are fast catching up and now comprise almost half of those who have reserved units.
Meanwhile, Gecha said they have also sold 45 percent of the fourth tower of their first foray in Cebu, the P4 billion 32 Sanson by Rockwell in Lahug.
In 2014, the low density mid-rise project 32 Sanson launched its first two towers, Gmelina and Raffia.
With the market’s positive reception of the Rockwell brand in Cebu, these two towers, which have sold out and been turned over last 2016, have residents and investors comprising Rockwell’s first growing community in Cebu.
This was followed by the launch of the property’s third tower, Buri, with a few units remaining, and will be turning over in 2019.
With last year’s launch of the fourth tower, Solihiya, still receiving positive feedback, and the launch of Aruga Resort and Residences-Mactan, Cebu this year, Rockwell looks forward to the continued success of the beginning of penetration in the provincial market while it remains on the move.
Gecha said they already have the fifth and last tower of the project on the drawing board and should launch it within two years.
Meanwhile, he said they continue to scout for sizeable properties to develop in Cebu as they continue to be bullish about prospects of the local economy.