SM celebrates 60 years of awesome shopping experiences for Filipinos
Published Jun 16, 2018 12:00 am
They say age is just a number, but turning 60 is an extraordinary feat. This is especially true for a brand that has humble beginnings as a shoe store in Carriedo, Manila.
SM marks their 60th year with celebrities, partners, and a toast to future successes.
SM, one of Southeast Asia’s largest integrated property developers, celebrated its #AweSM 60th year with business partners and valued stakeholders in a balloon-filled party at the SM Mall of Asia Atrium.
The SM Youth Ambassadors show what it’s like to be young and stylish.
The celebration kicked off with a fashion show featuring celebrities and influencers modelling for SM’s in-house brands such as SM Parisian, SM Youth, SM Woman, SM Men, GTW by SM, SM Accessories, SM Kids, SM Markets, The SM Store, and SM Development Corporation (SMDC).
Spotted on the runway were models Kaila Estrada, Tommy Esguerra, Richard Juan, Joey Mead King, and Fabio Ide. Race car driver Marlon Stockinger alongside actor Xian Lim, actress and entrepreneur Bettina Carlos, celebrity socialite Tessa Prieto-Valdes, actress Denise Laurel, doctor-to-the-stars Vicki Belo, and her husband Hayden Kho were also present at the party. Members of the Gutierrez family—actress Sarah Lahbati, former beauty queen and model Ruffa Gutierrez, TV host Raymond Gutierrez, and actor Richard Gutierrez—were in attendance, too.
The new Miss Earth Philippines winners make an appearance during the fashion show.
Current Miss Earth Philippines victors Silvia Celeste Cortesi (Earth), Zahra Bianca Saldua (Air), Berjayneth Chee (Water), Jean de Jesus (Fire), and Halimatu Yushawu (Miss Eco-tourism) also made an appearance at the runway fresh from winning the competition a few days ago. News anchor Ces Drilon and celebrated actor Gabby Concepcion were also at the party.
SM Prime Holdings Executive Committee Chair Hans Sy during the #AweSM 60 celebration.
SM Investments Corp.Vice Chair Tessie Sy-Coson during the #AweSM 60 celebration.
SM Supermalls Chief Operating Officer Steven Tan during the#AweSM 60 celebration.
SM executives—including SM Prime Holdings Executive Committee Chair Hans Sy, SM Investments Corp.Vice Chair Tessie Sy-Coson, SM Markets Vice Chair Herbert Sy, SM Retail Non-Food Group Vice Chair Harley Sy, SM Hotels and Conventions Corporation President Elizabeth Sy, and SM Supermalls Chief Operating Officer Steven Tan—concluded the celebration with a toast to future successes.
“For six decades, SM has become part of the lives of every Filipino family—from a kid choosing his first pair of school shoes at The SM Store and spending your first paycheck on groceries at SM Markets to treat mom and dad to enabling a young couple to acquire their first SMDC home, and sharing a fun weekend with the whole family at SM Supermalls,” says Tan.
As a treat for all its customers, SM offered discounts, deals, and sale events in its malls nationwide last May 25 and 26. Promos included meals for only P60, paying P60 less the retail price, or paying only 60% of it.
From left: Host Janeena Chan, SM Supermalls Marketing SVP Jonjon San Agustin, The Voice’s Ramonne Rodriguez, SM Little Stars Annastacia Penny, SM Supermalls COO Steven Tan, SM Megamall Assistant Vice President Christian Mathay, SM Woman Divas Radha, Bituin Escalante, and Frenchie Dy during the Sweet 60 Party.
The same weekend was also made more delightful with sweet treats and visual delights at the activity area of SM Megamall. From ice cream, milkshakes, candies, and pastries, the Sweet 60 party was filled with desserts and freebies.
An interactive play area encouraged shoppers to bring out their creativity: by painting their own desserts in blocks of wood. Deals such as discounted passes to The Dessert Museum and Inflatable Island were awesome steals for customers, too.
Girl power! Ramonne Rodriguez of The Voice, SM Little Stars Annastacia Penny, and SM Woman Divas Frenchie Dy, Radha, and Bituin Escalante sing SM’s “We’ve Got It All” jingle.
Champion cheerleaders of National University Pep Squad do the SM Wave.
SM’s “We’ve Got It All” jingle was relaunched, too, as Ramonne Rodriguez of The Voice sang its latest version, while four-time UAAP Cheerdance Competition champion National University (NU) Pep Squad grooved to the song. The powerful vocals of SM Woman Divas Frenchie Dy, Radha, and Bituin Escalante echoed throughout the mall.
SM goes big on its 60th anniversary with a giant projection of its logo at Megamall’s facade.
The party was concluded with a giant logo projection mapping show at the facade of SM Megamall along EDSA.
“We’ve been making every kind of celebration and family bonding in SM malls possible. This time, we are bringing unique, over-the-top experiences we know that will truly delight our Shoppers,” adds Tan. “This is also our way of saying thank you to our loyal shoppers for making SM a part of their families through the years.”
For more details about #AweSM 60 years, visit SM Supermalls on their website and social media pages.
SM marks their 60th year with celebrities, partners, and a toast to future successes.
SM, one of Southeast Asia’s largest integrated property developers, celebrated its #AweSM 60th year with business partners and valued stakeholders in a balloon-filled party at the SM Mall of Asia Atrium.
The SM Youth Ambassadors show what it’s like to be young and stylish.
The celebration kicked off with a fashion show featuring celebrities and influencers modelling for SM’s in-house brands such as SM Parisian, SM Youth, SM Woman, SM Men, GTW by SM, SM Accessories, SM Kids, SM Markets, The SM Store, and SM Development Corporation (SMDC).
Spotted on the runway were models Kaila Estrada, Tommy Esguerra, Richard Juan, Joey Mead King, and Fabio Ide. Race car driver Marlon Stockinger alongside actor Xian Lim, actress and entrepreneur Bettina Carlos, celebrity socialite Tessa Prieto-Valdes, actress Denise Laurel, doctor-to-the-stars Vicki Belo, and her husband Hayden Kho were also present at the party. Members of the Gutierrez family—actress Sarah Lahbati, former beauty queen and model Ruffa Gutierrez, TV host Raymond Gutierrez, and actor Richard Gutierrez—were in attendance, too.
The new Miss Earth Philippines winners make an appearance during the fashion show.
Current Miss Earth Philippines victors Silvia Celeste Cortesi (Earth), Zahra Bianca Saldua (Air), Berjayneth Chee (Water), Jean de Jesus (Fire), and Halimatu Yushawu (Miss Eco-tourism) also made an appearance at the runway fresh from winning the competition a few days ago. News anchor Ces Drilon and celebrated actor Gabby Concepcion were also at the party.
SM Prime Holdings Executive Committee Chair Hans Sy during the #AweSM 60 celebration.
SM Investments Corp.Vice Chair Tessie Sy-Coson during the #AweSM 60 celebration.
SM Supermalls Chief Operating Officer Steven Tan during the#AweSM 60 celebration.
SM executives—including SM Prime Holdings Executive Committee Chair Hans Sy, SM Investments Corp.Vice Chair Tessie Sy-Coson, SM Markets Vice Chair Herbert Sy, SM Retail Non-Food Group Vice Chair Harley Sy, SM Hotels and Conventions Corporation President Elizabeth Sy, and SM Supermalls Chief Operating Officer Steven Tan—concluded the celebration with a toast to future successes.
“For six decades, SM has become part of the lives of every Filipino family—from a kid choosing his first pair of school shoes at The SM Store and spending your first paycheck on groceries at SM Markets to treat mom and dad to enabling a young couple to acquire their first SMDC home, and sharing a fun weekend with the whole family at SM Supermalls,” says Tan.
As a treat for all its customers, SM offered discounts, deals, and sale events in its malls nationwide last May 25 and 26. Promos included meals for only P60, paying P60 less the retail price, or paying only 60% of it.
From left: Host Janeena Chan, SM Supermalls Marketing SVP Jonjon San Agustin, The Voice’s Ramonne Rodriguez, SM Little Stars Annastacia Penny, SM Supermalls COO Steven Tan, SM Megamall Assistant Vice President Christian Mathay, SM Woman Divas Radha, Bituin Escalante, and Frenchie Dy during the Sweet 60 Party.
The same weekend was also made more delightful with sweet treats and visual delights at the activity area of SM Megamall. From ice cream, milkshakes, candies, and pastries, the Sweet 60 party was filled with desserts and freebies.
An interactive play area encouraged shoppers to bring out their creativity: by painting their own desserts in blocks of wood. Deals such as discounted passes to The Dessert Museum and Inflatable Island were awesome steals for customers, too.
Girl power! Ramonne Rodriguez of The Voice, SM Little Stars Annastacia Penny, and SM Woman Divas Frenchie Dy, Radha, and Bituin Escalante sing SM’s “We’ve Got It All” jingle.
Champion cheerleaders of National University Pep Squad do the SM Wave.
SM’s “We’ve Got It All” jingle was relaunched, too, as Ramonne Rodriguez of The Voice sang its latest version, while four-time UAAP Cheerdance Competition champion National University (NU) Pep Squad grooved to the song. The powerful vocals of SM Woman Divas Frenchie Dy, Radha, and Bituin Escalante echoed throughout the mall.
SM goes big on its 60th anniversary with a giant projection of its logo at Megamall’s facade.
The party was concluded with a giant logo projection mapping show at the facade of SM Megamall along EDSA.
“We’ve been making every kind of celebration and family bonding in SM malls possible. This time, we are bringing unique, over-the-top experiences we know that will truly delight our Shoppers,” adds Tan. “This is also our way of saying thank you to our loyal shoppers for making SM a part of their families through the years.”
For more details about #AweSM 60 years, visit SM Supermalls on their website and social media pages.