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FDA issues advisory regarding food supplement with unapproved, misleading ad

Published Jun 10, 2018 06:42 pm
By Analou De Vera The Food and Drug Administration (FDA) has issued an advisory regarding a food supplement with unapproved and "misleading" advertisement in different websites. (MANILA BULLETIN) (MANILA BULLETIN) In advisory 2018-192, the FDA named the product as Purtier Deer Placenta Plus Food Supplement. “The public is hereby warned that the aforementioned claims were not duly approved by the FDA. Food products including food supplements should not bear any misleading, deceptive, and false claims in their labels and/or any promotional materials that will provide erroneous impression on products’ character or identity,” the agency stated. The FDA said it monitored in various websites the product's advertisement stating it "provides the ultimate care" for the health and "reverses the passage of time." The agency said the product is a registered food supplement with no approved therapeutic claims. "The FDA is reiterating that food supplements shall not, in any way, prevent and cure any disease condition," it stated. The public, meanwhile, is encouraged to send a message at [email protected] for questions or additional information or; call the Center for Food Regulation and Research (CFRR) at (02) 857-1900.
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