In  the  ongoing COVID-19 pandemic and the resulting restrictions on the public and on the economy, our private sector has stepped up with programs and projects to help people, especially those hardest hit by the unprecedented crisis. One such undertaking has been  Project  Ugnayan, an initiative of the Philippine Disaster Resilience Foundation  and Caritas Manila. Project Ugnayan  seeks to provide emergency cash transfers to the poorest families in Metro Manila  as well as in Rizal, Bulacan, Cavite, and Laguna, with which to buy food.  So many breadwinners have found themselves without work and therefore without  income in these last few weeks as a result of the enhanced community quarantine in Metro Manila and all of Luzon.    Ugnayan  seeks  to provide up to 1.5 million families with P1,000 each in the form of gift certificates and grocery vouchers for  use in supermarkets. Caritas Manila, under its Project Damayan, is distributing the assistance through parish priests, barangay chairman, social action directors, and volunteers. Corporations in various industries have also  come up with their  own programs. The world’s largest food and beverage company Nestle has a P500-million project to  aid  one million  families along with thousands of anti-COVID-19 frontliners, people in need of healthcare through the Red Cross,  and its own employees and those of its business  partners. The country’s oldest conglomerate, Ayala Corporation, has now extended P5.5 billion in donations, business operation waivers, donations, and  employee  support. San Miguel  Corporation has extended  over P1 billion in cash, food, personal protective equipment, alcohol  disinfectant, free toll, fees, and fuel to communities in need. It has constructed emergency quarantine facilities with the  Armed Forces of the Philippines. PLDT Smart Foundation  and  Smart Communications are conducting a Text-to-Donate  drive, to  which Smart, TNT, and Sun  customers have responded. Smart extended communications assistance to  various hospitals. SM Foundation  and Goldilocks contributed meals  and baked food products to healthcare workers in over  170 government and private institutions nationwide. Honda Cars Philippines lent 15 cars with free  gasoline for a month to healthcare workers. Petron Corporation, Seaoil Philippines, Total Philippines,  Phoenix Petroleum, and  Cleanfuel  are contributing fuel  subsidies for buses  providing free rides for health workers. The COVID-19 pandemic is far from over  here and in the rest of the world. The  nation’s  private sector has responded  strongly to the need that has arisen in our midst. We hope it will not succumb to donor fatigue  and  it will continue to see how it can help the government and the people in this great time of need.