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Manila Bulletin devider Business devider Trade & Industry devider PHILSME 2026 expands platform, calls entrepreneurs to act as market conditions shift

PHILSME 2026 expands platform, calls entrepreneurs to act as market conditions shift

Published May 13, 2026 09:23 am

As global uncertainty continues to reshape industries, PHILSME is expanding its platform and calling on entrepreneurs to take a more active stance in today’s shifting market environment.

“When uncertainty rises, leaders don’t retreat—they reposition,” said PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla.

This direction anchors the 18th PHILSME Business Expo & Conference, happening May 22–23, 2026 at the SMX Convention Center Manila.

“In times of war and rising oil prices, the businesses that stay visible, connected, and informed are the ones that win the market,” she added.

Why showing up matters now

PHILSME highlights three key advantages for attendees:

  • Access to solutions that reduce operational costs
  • Direct connections to decision-makers and partners
  • Market visibility while competitors hold back

“The market doesn’t stop during uncertainty—it shifts. And those who show up early are the ones who capture the opportunities others miss.”

Industry leaders on one stage

This year’s PHILSME gathers influential voices across business and entrepreneurship, including:

  • Bo Sanchez — Founder, Light of Jesus Family
  • John Pagulayan — Founder, Write Send Convert
  • Boni De Jesus — President, Design-Ed Learning Solutions Inc. (Kapayaman)
  • Ed Cervantes — Founder and Lead Tax Educator, EC TAXPH
  • Ace Gapuz — CEO, Blogapalooza Inc.
  • Trixie Esguerra-Abrenilla — CEO & Managing Director, PHILSME
  • Atty. Kristina “Tina” De Guzman — Founder, Pinay Girl Boss
  • Jojo Apolo — CEO & Founder, SureSuccess Global

A featured session, “Market Makers: Women Designing Their Own Tables,” highlights leadership and visibility in today’s business landscape.

PHILSME launches Business Magazine

The 18th edition also introduces the PHILSME Business Magazine, a new platform designed to extend brand visibility beyond the two-day event.

The publication is a portrait-led business magazine for entrepreneurs and founders, with 4,000 copies distributed in high-traffic environments such as cafés, banks, and hotels, creating long-term exposure and recall.

From free access to strategic advantage

Visitors may register for free, with an option to upgrade to a VIP Pass for access to curated networking spaces such as the VIP Lounge.

“In volatile times, invisibility is more expensive than participation,” Esguerra-Abrenilla emphasized.

Register for free or upgrade to VIP Pass:  https://ticket.philsme.com/  https://philsme.com/vip

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