Brown sugar isn’t just a fleeting trend—it’s a full-on flavor obsession. And now, Seattle’s Best Coffee is embracing the craze with a lineup of drinks that meet the moment with flair, comfort and caffeine. The Brown Sugar Collection, now available in all Seattle’s Best Coffee locations nationwide and on GrabFood and FoodPanda, takes the familiar combo of espresso and brown sugar and spins it into four irresistible drinks built for every kind of day.
Whether you’re in the mood for something warm and cozy, or looking for a cool, chewy twist on your afternoon sip, this collection offers a brown sugar pairing for nearly every craving.
So, what’s the buzz?
It starts with Seattle’s Best’s signature bold coffee—rich, smooth, and deeply roasted. Each drink layers that coffee with caramelized brown sugar, creamy milk, and a mix of thoughtful extras: matcha, chocolate, coffee jelly. The result is a drink menu that’s less about basic caffeine and more about mood-setting indulgence.
Here’s what you’ll find on the menu:
Hot Brown Sugar Latte
A classic done right. This is your morning comfort cup—bold espresso, steamed milk and caramelized brown sugar, all working in cozy, familiar harmony. It’s smooth and warm, like your favorite sweater in a cup.
Iced Brown Sugar Latte
For when you want something cool, smooth and reliable. Over ice, espresso and brown sugar take on a refreshing edge, while creamy milk keeps it mellow. It’s the kind of drink that goes down easy but keeps you going.
Iced Brown Sugar Matcha
An earthy-sweet option for matcha fans, with a little extra playfulness. This drink blends premium matcha with brown sugar and adds chewy coffee jelly for texture and surprise in every sip.
Iced Brown Sugar Midnight Chocolate
Chocolate, but make it bold. This drink brings together dark chocolate, caramelized brown sugar and a whisper of espresso, then pours it all over ice with coffee jelly. It’s dessert and pick-me-up in one glass—rich, layered and unapologetically indulgent.
Not just another coffee run
This collection isn’t just about flavor—it’s about turning routine coffee moments into something a little more elevated. It’s the sip that softens a stressful workday or sweetens a late lunch. Whether you take it to go, savor it in-store, or have it delivered straight to your doorstep, Seattle’s Best Coffee is making it easier to treat yourself—anytime, anywhere.
The Brown Sugar Collection is now available and ongoing, so there’s no rush—just plenty of reason to swing by and discover your new favorite drink.
Snap, sip and share your pick with #SBCphBrownSugar.