In its latest effort to promote our local culture, Cebu Pacific unveiled QR flight codes patterned after the traditional weaves of various local communities. Made in partnership with the Department of Science and Technology Philippine Textile Research Institute, the QR flight codes highlight five unique weaving styles from different parts of the country. Namely, the nature-inspired markings of Ilocos Norte’s Binakol, the elegantly-colored stripes of Occidental Mindoro’s Ramit, the bright hues and iconic plaid design of Iloilo’s Hablon, the bold and colorful checkered patterns of Antique’s Patadyong, and the striking geometric patterns and vivid colors of Zamboanga’s Yakan.

"Cebu Pacific takes pride in honoring the rich tapestry of our nation’s cultural heritage. Using our business as a platform for inclusive and sustainable growth, we celebrate the artistry of our local weaving communities, ensuring their timeless traditions are preserved and their stories are appreciated by every Filipino,” shares Cebu Pacific chief marketing and customer experience officer Candice Iyog. “Every weave is a community’s cultural fingerprint with a story to tell, just as every destination has a unique offering and experience. We encourage every Juan to scan the QR Flight Codes to explore more of the Philippines and learn about our rich culture and heritage.”

To create the unique codes, Cebu Pacific collaborated with local weaving communities across the country to ensure that the history and significance of these fabrics are preserved. These include the Paoay Weavers of Ilocos Norte supported by Mariano Marcos State University (MMSU), the Hanunuo Mangyan of Occidental Mindoro supported by the Awati Ti Kape Community Development Program, the Baraclayan Weavers Association of Iloilo, the Patnongon Multipurpose Cooperative and Bagtason Loom Weavers Association of Antique, and the Yakan by Oriental Weaves of Zamboanga supported by MMSU.