People draw inspiration from many sources. Some may find it in the extraordinary achievements of historical figures and influential icons, while for many, the greatest source of inspiration comes from the people closest to them—family, friends, and mentors who reinforce what truly matters. Inspiration is not something distant but often much closer than we realize; it often thrives from the women we encounter every day.
From mothers who nurture, teachers who ignite passion and dreams, colleagues who lead with perseverance, and friends who motivate, women inspire people in meaningful ways. Their love, kindness, and determination encourage individuals to grow, uplift others, and showcase their full potential, a remarkable influence worth celebrating.
Hershey Philippines Pvt Ltd., a subsidiary of The Hershey Company, a globally known snacking and confectionary brand and the largest producer of premium chocolates in North America, recently launched a campaign that puts the spotlight on the inspiring women in the lives of the consumers. In celebration of this year’s Women’s Month, the Hershey ‘She Inspires’ campaign is a reminder that inspiration is all around us, found in the remarkable women who shape our everyday lives. Extraordinary women are not only limited to known figures, icons, and celebrities, the women in every individual’s lives continue to empower others through their selfless acts of love and kindness.
Through the limited edition HERSHEY’s bars, one can pay tribute to many aspiring women as the packaging for the 60g bars comes in three designs to celebrate women. Not only is it a sweet way of appreciating the important women in a person’s life, but it is also an endearing gift to show love and support to the wonderful and amazing women around us, be it our moms, siblings, friends, leaders, or even colleagues.
“There are a number of women in our lives making remarkable contributions, and each of their actions, big or small, makes a huge impact. The inspiration we’ve been looking for has always been right beside us, and it’s time to honor our Sheroes who are near and dear to us. I hope, through our initiative, we contribute to the greater conversation and inspire consumers to celebrate their Sheroes,” said Kamy Devaguptapu, Marketing Director, Hershey India & APAC.
Aside from the limited edition HERSHEY’S bars packaging that comes with a sweet thought, Hershey Philippines has also launched an interactive microsite. This microsite allows users and consumers to shine a spotlight on their Sheroes by nominating the women who inspire them and sending personalized cards. The limited edition HERSHEY’S bars contain a QR Code that leads to the microsite, or users can visit the website directly.
The microsite features nominations for the women who made a difference in their lives. Users shared how their Sheroes made an impact and what their extraordinary strengths are. Some described their inspirations as a safety net, a supportive soul, a steady rock, and hardworking, while some users shared a short and sweet message that they have been wanting to say. The microsite also enables users to personalize and save their nominations as digital gift cards that they can send or post online.
Hershey Philippines’ ‘She Inspires’ campaign is a strong statement that celebrates and acknowledges the significant impact women have in inspiring and creating meaningful change. It also serves as a reminder that inspiration is often closer than we realize, found in the women we encounter every day who empower others through love, wisdom, and perseverance.
Make your Sheroes smile by giving them a limited edition HERSHEY’S bar this International Women’s Month and nominate them on the Celebrate Her/She website by visiting www.celebratehershe.com. Run to the nearest store and grab a limited edition HERSHEY’S bar!
Visit their official Facebook and Instagram accounts for more details.