Starbucks Philippines recently marked International Coffee Month in October with an immersive celebration that highlighted the artistry and craft behind every cup. The event brought together media and guests to experience a series of activities designed to elevate their coffee appreciation.
A key feature of the celebration was the introduction of Starbucks Milano Duetto, a tribute to the rich coffee heritage of Milan. The Starbucks Milano Luna and Starbucks Milano Sole, both crafted by master roasters, showcased contrasting profiles — one light and sweet with notes of vanilla custard and pomegranate, and the other dark and bold with flavors of dark chocolate truffle and roasted black walnut. These new offerings reflect Starbucks' ongoing commitment to combining tradition with innovation.
"As we celebrate International Coffee Month, we invite our customers to immerse themselves in an enhanced coffee experience—both in our stores and online,” said Noey Lopez, president of Starbucks Philippines.
Starbucks Reserve, known for its premium, small-batch coffee experience, also played a central role during the celebration. Guests were treated to specialty beverages like Shakerato Bianco Cold Brew Malt and Classic Affogato, available at the 19 Starbucks Reserve locations across the Philippines. The stores’ unique designs, tailored to their local communities, provided an additional layer of connection for the guests.
Starbucks hosted a coffee masterclass and latte art session, with media participants receiving expert guidance from Adrian Santos, Starbucks Philippines’ 2023 latte art champion, and Kent Dela Cruz, the company’s 2024 regional barista championship representative. Their expertise allowed guests to deepen their appreciation of coffee brewing and latte art techniques.
“By harnessing the power of coffee, we aim to bring people together and spark meaningful connections over every cup, elevating the coffee experience for all,” Lopez added.
For more information on Starbucks Philippines’ initiatives, visit starbucks.ph/stories and follow Starbucks Philippines on their social media pages.