Mondelēz International, a leading snacking company in the Philippines and the force behind top brands such as Oreo, Tiger biscuits, Cadbury Dairy Milk, Toblerone, Tang, Eden Cheese, and Cheez Whiz, announced the release of its fifth annual State of Snacking report. In collaboration with The Harris Poll, one of the US’ prominent public opinion think tanks, the report is part of Mondelēz International’s commitment to shaping the future of snacking.
The evolving consumer mindset and mindful snacking
Compared to five years ago, findings from this year’s report show that consumers are now paying more attention to mindfulness. Data indicate that 64 percent of consumers are paying more attention to their hunger or fullness levels, while 57 percent are focusing on the time and pace of how they enjoy snacking. As part of empowering consumers to snack right, Mondelēz International promotes the following mindful snacking practices:
- Knowing what you want and need emotionally and functionally.
- Being aware of your portion size and moderating it.
- Enjoying and appreciating your snacks with all senses (e.g., taste, feel, smell).
- Being present in the moment and avoiding distractions while snacking.
- Being aware of your hunger, fullness, and satisfaction.
- Reflecting on your whole eating experience.
Aligned with these tips, the report highlights that consumers are agreeing to snack more mindfully, recognizing that snacks have a role to play in a healthy diet to meet various perceived health benefits such as boosting energy (75 percent), improving mood (74 percent), and aligning with fitness goals (70 percent).
Snacking curation
In addition, the State of Snacking report also shows that snacks remain a priority for consumers, especially those from the Asia Pacific region. Eight out of 10 Asian consumers report actively discussing snacking preferences within their circles, compared to 74 percent of global consumers overall.
Complementing consumers' behavior in curating their snacking habits, the report also found that social media plays a crucial role in defining Asians’ snacking behavior, with consumers more likely to utilize social media to gather information about snacking (66 percent vs. 56 percent globally).
Snacking with purpose
Consumers are also snacking more purposely, with over two-thirds of them agreeing that they often choose brands that align with their values, like Mondelēz International’s brands whose snacks align with their environmental priorities. This is especially true with the insight that 67 percent of consumers surveyed agree that they prioritize snacks that have less plastic packaging.
“Purpose has always been at the core of our business,” said Mondelēz International’s Managing Director in the Philippines, Aleli Arcilla. “Aside from leading the future of snacking, we’re also in the business of providing the right snack, for the right moment, and made the right way.”
As part of its efforts to support the Extended Producer Responsibility (EPR) Law, Mondelēz International has taken steps to use less and better packaging and help improve diversion systems where it operates. In 2023 alone, the Company collected and diverted 100 percent of its post-consumer plastic packaging – beyond of the requirements of the EPR Law.
“We’re proud of our work here at Mondelēz International. Our role of providing consumers with their household favorites while being able to contribute to our collective duty to help the world is the reason our colleagues work tirelessly every day,” added Arcilla.
To learn more about the State of Snacking, the report is published and available at Mondelēz International’s website: www.mondelezinternational.com/stateofsnacking.