The Philippines served as the stage for a milestone in Israel’s wine tourism as the country hosted its first wine event in Manila on Dec. 4. Titled “L’Chaim, Discover Israeli Wine”, the event was a collaborative effort by the Embassy of Israel in the Philippines, the Israel Ministry of Tourism, and the Israel Ministry of Economy and Industry. It showcased Israel’s emergence as a premier destination for wine enthusiasts while fostering stronger ties with Filipino wine distributors.
“In Jewish culture, wine signifies much more than just a drink; it symbolizes acquaintance, friendship, brotherhood, and the opening of new ways for connections between people,” said Israel’s Minister of Tourism Haim Katz.
Held at Uma Nota in Bonifacio Global City, the gathering attracted government officials, business leaders, sommeliers, and wine enthusiasts. Over 50 wines from 15 Israeli wineries were featured, highlighting the country’s rich winemaking heritage, which dates back thousands of years.
Ambassador Ilan Fluss, in his opening remarks, underscored the importance of the event in strengthening the relationship between Israel and the Philippines. “L’Chaim is more than just a toast—it’s a celebration of life, friendship, and the bright future we are building together,” he said. He also emphasized Israel’s wine renaissance, rooted in biblical traditions yet recognized globally for its innovation and quality.
Economic Counsellor Ofek Venecianer praised the dedication of Israeli winery representatives who brought their expertise and selections to Manila. Among them was Haim Gan, a renowned wine expert and international judge, who highlighted the international acclaim Israeli wines have garnered.
Israel’s unique geographical diversity—ranging from snowy peaks in the north to arid deserts in the south—has created a fertile ground for cultivating a wide variety of grapes. The winemaking process marries ancient techniques with cutting-edge agricultural innovations, such as irrigation and desalination.
“Wine has been a part of Israeli culture for over 10,000 years, with ancient seeds and tartaric acid found in the region,” said Gan, during a media roundtable at the event. “Our land is perfectly suited for viticulture, and we are proud to showcase wines that reflect Israel’s heritage and innovation.”
Representing Amphorae Winery and Lotem Organic Winery, Shani Zetuni spoke about the unique qualities of Israeli wine, emphasizing the blend of tradition and sustainability in their offerings. Edward Gandler of BinNun Winery highlighted the boutique approach to winemaking, reflecting the distinct character of their vineyards. Nir Kuttner, global sales manager of Teperberg 1870—one of Israel’s oldest wineries—spoke about their production of over six million bottles annually, which combines historical roots with modern techniques.
Representatives from other wineries added their voices to the celebration. A spokesperson from Flam Winery, located in the historic Judean Hills, shared the deep connection between their wines and the region’s terroir.
As the evening drew to a close, attendees raised their glasses to say, “L’Chaim”–a toast not just to life but to the enduring friendship and shared culture between Israel and the Philippines.
