Order books are now open for the next generation Toyota Tamaraw, marking a new era for this iconic nameplate. Deliveries will begin in January 2025. This highly anticipated vehicle, which combines versatility, durability, and modern functionality, was revealed during a nationwide event held simultaneously across eight key locations: Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City. TMP also introduced multi-awarded actor and director Coco Martin as the official brand ambassador for this updated classic.
A modern take on a Filipino favorite
For decades, the Toyota Tamaraw has symbolized reliability and adaptability. Now reimagined for today’s Filipino businesses and households, the next generation Tamaraw is built locally at Toyota’s Santa Rosa, Laguna plant. While retaining its robust DNA, the vehicle embraces modern innovations. Developed on Toyota’s global IMV platform, it is designed as a multi-purpose mover for transporting both people and goods.
During the launch, TMP President, Masando Hashimoto, emphasized the significance of customer feedback in shaping the Tamaraw’s evolution. “We sat down and communicated with potential customers to ask what they look for in the Tamaraw. Hearing their comments and requests face-to-face regarding our vehicles inspired and reminded me and our team to make ever-better cars,” Hashimoto shared.
Versatile configurations for every need
The next generation Tamaraw offers diesel and gasoline variants to meet diverse requirements. Diesel models are equipped with a fuel-efficient 2.4L 2GD-FTV engine, while gasoline variants feature a 2.0L 1TR-FE engine. Demonstrating its flexibility, TMP unveiled several configurations: The Utility Van provides a spacious interior with folding seats and rear air conditioning for comfortable transport of passengers or cargo. The Dropside variant features a large deck space with high-panel sides and three-side access, facilitating easy loading and unloading. The Aluminum Cargo variant is designed for transporting dry and wet goods, with durable aluminum interior and exterior panels.
Additional configurations include an upcoming Camper RV for recreational travel, an Ambulance for emergency medical services, a Patrol Van for law enforcement, and a Refrigerated Van for transporting perishable goods. TMP also showcased custom conversions, such as food trucks and mobile service vehicles, in partnership with Toyota Mobility Solutions Philippines.
TMP First Vice President for Vehicle Sales Operations, Danny Cruz, emphasized the vehicle’s versatility: “The next generation Tamaraw transforms to the body style best suited for your needs. We made sure we truly knew our customers by going to small and medium business owners all over the country to understand their mobility challenges.”
Competitive pricing and ownership packages
The Tamaraw’s starting price for the 2.4 Dropside Diesel MT (LWB) is ₱937,000. The 2.4 Utility Van Diesel MT comes in at ₱1,142,000 while the Aluminum Cargo Van MT is priced at ₱1,041,000. The Premium 2.4 GL Dropside Diesel AT (LWB), are priced at ₱1,075,000, offering advanced features like driver and passenger airbags, Anti-lock Brake System (ABS), and Electronic Brake Distribution (EBD). At a much later date, TMP plans to introduce a gasoline-powered short wheelbase version of certain variants with pricing set below ₱800,000.
TMP has partnered with Toyota Financial Services Philippines to provide flexible payment options, including low down payments and weekly schemes. Discounts on periodic maintenance service (PMS) and customizable insurance plans further enhance the ownership experience.
Coco Martin joins the Toyota family
To strengthen the Tamaraw’s connection with Filipino audiences, TMP has appointed Coco Martin as its Bida Ambassador. Known for his versatility and resilience, Martin embodies the qualities of the Tamaraw. During the announcement, he expressed pride in representing the iconic vehicle: “Proud na proud po ako na maging bahagi ng Toyota Motor Philippines family. Pinag-aralan po ng Toyota ang pangangailangan ng mga Pilipino. Subok sa tibay, subok sa kagwapuhan, at subok sa performance.” TMP Vice President for Marketing Services Elvin Luciano remarked, “Coco’s journey with the Toyota Tamaraw is a reminder of what’s possible when passion meets purpose. We hope it inspires Filipino entrepreneurs to move forward toward excellence and fuel their dreams with creativity and innovation.”
Transforming Filipino mobility
With the launch of the next generation Tamaraw, TMP reaffirms its commitment to empowering Filipinos through innovative mobility solutions. The vehicle’s affordability, flexibility, and range of configurations aim to cater to micro, small, and medium enterprises (MSMEs), local government units, and everyday users. Reservations for the Next Generation Tamaraw are now open at Toyota dealerships nationwide. For more details, customers can visit TMP’s official website or follow Toyota Motor Philippines on their social media channels.