2023 has been a period of significant growth for The Bistro Group, ending the year with 23 concepts and over 180 stores nationwide.
By keeping pace with the changing demands of the local market and to enhance customer experience, the food group has increased its F&B footprints by opening multiple stores in major malls and free-standing venues in Metro Manila as well as in the provinces including Clark, Pampanga, and Bacolod City.
Exciting times are forthcoming at the Bistro Group with the entry of new local and international brands with promising statistics on revenue and sales.
Opening in Q1 2024 is the widely popular Morton’s Steakhouse. Founded in Chicago in 1978, it has over 60 locations in the US and around the world. People who have traveled in other countries may be familiar with this concept, with USD prime-aged steaks forming part of its core menu, along with fresh seafood, hand-picked produce, delicious appetizers, and decadent desserts
Also launching in Q1 2024 is Fogo de Chão, an internationally-renowned restaurant founded in Southern Brazil in 1979. It elevates the centuries-old cooking technique of churrasco – the art of roasting high-quality cuts of meat over an open flame – into a cultural dining experience of discovery.
Its entry into the Philippine market reflects the next step in Fogo’s growth plans as the company accelerates expansion in domestic and international markets. The Bistro Group joins Fogo’s existing international franchise partners in Mexico and the Middle East.
Joining the line-up are homegrown restaurant concepts from Filipino, Chinese, Western to Mediterranean cuisines.
My South Hall at Conrad S’Maison, which elevates the food hall dining experience, will have a brand refresh with the introduction of new concepts including Sarap+ Bistro Filipino; Fratboys & Sons, serving burgers, wings and salads; Xi Nen Hotpot; and the return of Wickd Milk Tea.
Also in the offing are the launch of Chinese restaurant/bar Red Lotus by Modern Shang and a new Mediterranean brand by Spanish Chef Alfredo Rodriguez of Bistronomia.
Aside from these, expect more branches to open from their existing concepts; expanding brands that are scalable and whose business models can be replicated with ease.
2024 brings to the fore solid industry players that will make the dining scene more exciting and pleasurable. The Bistro Group aims to increase its market share by offering diverse cuisines and presence in more locations in the country.