Two popular global fashion brands from Japan just got their formal introduction to Metro Manila society, sponsored by Federal Land Retail Holdings Inc. The “debut” was held at the main concourse of the Mitsukoshi Mall in BGC; and by all accounts, it’s a smashing success that all fashionistas and discriminating career women can be happy about.
Snidel and Fray I.D are the brands now present at Mitsukoshi Mall, and these are two globally recognized fashion brands from Japan, that have successfully made incursions into China, South Korea, and several ASEAN markets. As opposed to the other popular Japanese labels already here in the Philippines, these two are genuine fashion brands and not just general apparel brands. Several Japanese actresses and celebrities turn to Fray I.D for their everyday wear, and Snidel takes pride in being the home of where “street meets formal.”
Federal Land president Thomas Mirasol, Mitsukoshi Mall’s Mitsunori Morohoshi, Federal Land Retail Holdings president Mae Jeanjaquet, and Federal Land chairman Alfred Ty at the launch of Snidel and Fray I.D
Federal Land chairman Alfred Ty and Federal Land president Tom Mirasol graced this launch, signifying just how important this maiden step in fashion retail was for the Federal Land group and its partnership with Mitsukoshi. As Federal Land Retail Holdings Inc. president Mae Jeanjaquet explained, while several Mitsukoshi Mall food concepts had already been launched under the Retail Holdings umbrella, this was the very first one that involved fashion and clothing.
Snidel presents its 'street meets formal' pieces
From my cursory examination of the racks, plus my somewhat limited appreciation of fast fashion, I’d venture to say that there’s a very distinctive Japanese feel to the Snidel line. It is, as advertised, street fashion made more sensible and appropriate for young career women who are seeking a look that says they’re still abreast of what’s hip and popular in such areas as Harajuku; but at the same time, have matured as independent young ladies who take their business and career seriously—and dress accordingly.
Pieces fit for modern women courtesy of Fray I.D
As for Fray I.D, I’d describe it as an upgrade on this Snidel philosophy. It’s for the independent woman who has more spending power, and is ready to be more daring fashion-wise; while ready to pay for richer fabric composition, more avant-garde cuts and bias, and accessorize in a higher quality manner.
The official launch of Snidel and Fray I.D
What’s nice to note is how Snidel and Fray I.D have broadened the options for our local fashionista, and hopefully, will open the door wide open for more quality Japanese retail brands to enter our market. The Mitsukoshi Mall is living up to its promise, and that can only mean better and brighter choices for us, the Filipino consumer.