If they can get away with it, some social media influencers will use it to their advantage. Take the case of a popular Social Media Influencer (SI) and his team. SI and his team have been on the Internet for quite a while now. Their presence has led to popularity and thus, they are moving away from the careers they have been known for. To make them relevant, SI and the team always upload new, interesting content. Even if the content focuses on high-end topics, they do not end up bragging. Their followers know that the team can very well afford what they put online. However, SI knows how to use their reputation to avoid something. Apparently, SI and his team encountered a common problem during one of their travels. Their luggage was beyond the limit. Travelers are familiar with solutions to excess baggage, either you leave some of the stuff to make the limit or pay the fee. The first option was unthinkable, making the second one the only choice. Rather than dig into their wallets to pay the fee, SI proposed to the officer on duty that they will just give them a shout-out. SI will not bring out the cash in lieu for the extra online publicity of the airline. ‘Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.’ − Fat Joe

Need to Persevere

Whenever a celebrity decides to navigate his/her own path that challenges the setup fans have been used to, expect a barrage of negativity to be hurled at the said personality. Some fans refuse to be open-minded and thus box themselves into throwing negative comments. Nonetheless, a personality who has decided to find another path will not let such to get in the way. The decision to traverse another road comes with the motivation to prove detractors wrong. Hence, an image that one is doing better must be kept up to show that he/she is moving towards success. Challenged Celebrity (CC) is perceived to be on the path whereby appearances must be kept up. News about CC’s new projects seems to be scarce, yet her social media accounts as well as publicity project otherwise. CC is giving off busy vibes, which are good for her image. Sadly, CC has other motivations that taking a break is unthinkable. With her endeavors, CC faces high costs of living and a steady flow of projects is needed to sustain such lifestyle. In addition, rumors indicate that CC has family members that still depend on her for basic things for their own families. If CC stops finding gigs, her support would be affected. CC is known for being kind and therefore her support must come from her sincerity. Despite her responsibilities, certain fans or followers are still relentless in throwing negatives at CC for the slight reasons. ‘Be yourself. Always be yourself. If people can't penetrate unimportant surface issues, they're never going to appreciate your fundamental qualities anyway.’ ― Jonathan Rice Follow @FashionPulis on Twitter and @fashionpulis on Instagram. Please continue to send your comments and juicy stories to [email protected]. Thank you very much for loving www.fashionpulis.com. Till next Sunday...