Globe recently launched a new movement called “Gen G” to empower all Filipino Gen Zs to own the world. Gen Zs are deeply passionate, socially aware, surprisingly pragmatic, and determined to fulfill their purpose by pursuing their passions and turning them into reality. With Globe's “Gen G” movement, Gen Zs are given the platform to champion their beliefs and thrive in the areas of health, education, finance, and entertainment.
Gen Gs exemplify a go-getter attitude, commitment to excellence, and eagerness to achieve high aspirations–for a purpose, by their own terms and, based on their values. These characteristics define them as Generation Go, Generation Game, Generation Great–and Generation Globe!
To inspire the youth to power through despite the world’s perception about them, Globe will share stories of different Gen Gs through a video series called “Gen G Portraits”.
First to be featured on “Gen G Portraits” is Filipino world champion Alex Eala, whose international achievements made the Philippines known in the tennis world and in the bigger sports industry. A role model for championing passion into purpose, Eala has turned something she loves into her defining success, pushing past pressure and the weight of expectations.
“Like any other youth, I am taking every chance to take on the world and seize every opportunity, no matter if it is a hit or miss. I remind myself everyday to just go and get it. And I know that other young Filipinos like me can also do the same,” says Globe Gen G Ambassador, Alex Eala.
Eala’s “Gen G Portraits” debut also coincides with the celebration of International Women’s Month, after all, Gen G stands for Generation Girl, too! With her success, Eala proves she’s among the many girls and women today who continue to reimagine the roles and limits the society perceives about them–and Globe celebrates them for that.
“We want passionate Filipino women to overcome the obstacles of a noisy, overwhelming, and high-pressure world. Through Globe, we can empower them to use the technology available to them so they can shape their future and own their world,” says Pia Colby, Chief Marketing Officer of Globe.
Watch how Globe empowers Alex Eala as a Gen G here. For the latest news about Alex Eala and Globe, visit Globe Newsroom.