DRIVING THOUGHTS
In a world where attention spans are shrinking and screens dominate our leisure time, the quiet act of reading a book feels almost like a rebellion. When was the last time you, or someone you know, chose to read a book over Netflix or Facebook?
Once a treasured pastime, reading for pleasure is now competing with endless reels, bite-sized memes, and algorithm-fed distractions. Generations once grew up with bedtime stories and library visits, but today’s youth are growing up with TikTok trends and rapid-scroll consumption. The question is not whether reading has changed, but whether we are losing it altogether.
The decline of deep reading is not just anecdotal—it’s measurable. The 2023 National Readership Survey commissioned by the National Book Development Board in the Philippines showed that fewer than four in 10 Filipinos read books regularly, and the numbers are even lower among younger age groups. That’s 42 percent of adults and 47 percent of children reading regularly. This represents a significant drop from a 2017 peak where 80 percent of adults and 93 percent of children were regular readers.
Globally, similar patterns emerge: Traditional reading is declining, replaced by shorter, dopamine-driven content consumed in seconds. Social media, while a useful tool, often fragments our attention and shifts our preference toward instant gratification.
But reading still matters, perhaps even more than ever. Beyond being a source of entertainment, reading builds critical life skills. It enhances vocabulary, strengthens concentration, and fosters deeper cognitive processing. More importantly, sustained reading promotes empathy, allowing readers to experience lives and perspectives beyond their own. In a time when polarization and misinformation run rampant, the ability to think critically and understand others is not just valuable—it is vital.
So why has reading taken a back seat? The barriers are real. Children grow up in overstimulated environments, often lacking strong reading role models at home or school. Digital fatigue from constant screen exposure makes sustained attention harder. And with so many options available online, books are easily overshadowed. And the cost of books have also been shown as a factor that keeps the young from reading books.
Still, hope is not lost. Rekindling the reading habit starts with collective effort. Parents and educators can take an active role by reading aloud to children, setting aside time for reading, and creating book-friendly environments. Schools can integrate reading challenges or silent reading periods. Libraries, both physical and digital, should be made accessible, welcoming, and engaging for all ages.
Technology itself doesn’t have to be the enemy of reading—it can be an ally. E-readers, audiobooks, and interactive storytelling platforms can attract tech-savvy readers. Listening to an audiobook during the drive home is entertaining as well as informative, it will take your mind off crawling traffic and bad drivers.
Just a thought: If influencers and public figures can promote reading, books can be “cool” again. And perhaps, book recommendations can trend on social media the same way dance challenges or viral recipes do.
Community-driven efforts also make a difference. Local book clubs, storytelling events, free book exchanges, and reading corners in barangays or malls can bring books back into everyday life. These don’t require massive budgets—just intention and creativity. You may be surprised at the number of people who will respond to book clubs and book exchanges.
Encouraging the reading habit is more than nostalgia for a simpler time. Reading isn’t just a hobby, it’s a necessity.
I like to pass on these lines which I read in a book a long time ago: “In a distracted world, books offer stillness. In a noisy world, they offer reflection. And in a divided world, they offer understanding.”
Let us reclaim our focus. Let us slow down, turn the page, and rediscover the joy and power of reading—not just for ourselves, but for future generations who deserve more than just a scroll.
It’s time to make reading a revolution. Read a book. Encourage your children to read by having books around the house. Around the dining table, talk about the stories you’ve read.