In 2022, Filipinos loved seeing content related to animals and pets across both Instagram and Facebook Reels, making it the topmost engaged Reels topic in 2022. Fashion and Family & Parenting were also among the top 5 Reels content topics that Filipinos engaged with the most on both Instagram and Facebook.
Instagram Reels was officially launched in the Philippines in late 2021 while Facebook Reels in early 2022. Since then, Filipinos have enjoyed a whole new way of creating and viewing short-form video content and at the same time trying out AR (Augmented Reality) filters on both platforms.
“Reels enables everyone to create entertaining short-form videos and get discovered on a global stage. Since we launched Reels on Instagram in 2021, we have seen just how much Reels content reflect authentic Pinoy culture as a whole—from our soft spot for animals, to our penchant for finding humor in everyday life, how we value family, and how we express our shared love for food. We look forward to seeing Filipino Creators expand their repertoire, grow their following, and explore fun new ways to engage people through short-form content in 2023,” said John Rubio, Philippine Country Director at Meta.
The top 5 most engaged Reels topics on Instagram are as follows:
On Facebook, the top 5 most engaged Reels topics included Comedy/Skits and Sports.
When it comes to verified PH-based Instagram accounts, the following made it to top 5
Jeeca Uy, the innovative home cook behind The Foodie Takes Flight gained more than 117,000 new Instagram followers between January 1st to September 30th making her one of the most notable Reels-related accomplishments for 2022.
