He’s one of three Korean stars who is endorsing Merz Aesthetics’ flagship treatment
“Nobody understands the pressure of conforming to beauty standards better than celebrities. Staying confident and embracing your unique self can be difficult when you live in the spotlight. We hope that their stories of overcoming these societal pressures to embrace their individuality and uniqueness inspires people in Asia Pacific to do the same,” explains Merz Aesthetics Asia Pacific President Lawrence Siow on the reason why the introduced three new Korean celebrities as part of their star-studded lineup of ambassadors.
Last week, medical aesthetics company Merz Aesthetics welcomed into their family Korean stars Lee Min Ho, Kim Ha Neul, and Jeon So Min. These three are the first Asia Pacific celebrity ambassadors for Ultherapy, which is a non-invasive and hyper-personalized treatment to lift and tighten skin. Delivering the right amount of heat energy at calculated depths of the skin, this technology works to stimulate collagen and elastin production for a look that’s lifted with reduced lines and wrinkles with minimal downtime.
“See My Skin, Lift My Way” campaign aims to encourage people to be confident when it comes to their own unique beauty. In 2022’s “Social Media’s Influennce on Confidence in APAC Consumer Study” revealed by Merz Aesthetics, it is revealed that 82 percent of the respondents still post edited photos of themselves online, with 56 percent not confident to post unedited ones. Ninety three percent agree that aesthetics treatments will help them feel more confident. Out of 4,000 consumers and 380 healthcare professionals in Australia, Hong Kong, Indonesia, Philippines, Singapore, South Korea, Taiwan, and Thailand, the results also showed that an average person spends 20 minutes editing photos before they upload.
These results have paved the way for the company to launch the Merz Aesthetics Serendipity Journey Confidence Beyond the Frame campaign hopes to empower people to embrace and improve their own best versions.
“The prevalence of photo filters and retouching tools on social media has led to ‘perfected’ images becoming the norm, creating an unrealistic standard of beauty like never before. But I believe that aesthetic work is not just about achieving perfection or changing a person’s physical appearance, but also empowering them with a sense of confidence that extends beyond outer beauty,” chimes Philippine dermatologist Dr. Gaile Robredo-Vitas.
Siow adds, “Despite the influence of social media, we believe that every person has a unique brand of beauty and confidence. By unlocking confidence, embracing your uniqueness and partnering with reputable and trusted brands like Merz Aesthetics, we can challenge the unrealistic standards of beauty propagated by social media and fuel authentic confidence across Asia Pacific.”
“Confidence is looking back with no regrets. Envisioning a future I hope to create, and seeing my present self for who I am,” Lee Min Ho shares in his video shoot for the brand.