Over 14,000 people participated in this year’s biggest Halloween party, powered by Budweiser in Poblacion, Makati.
“Ready Poblacion One” was the return of the most anticipated Halloween street party after two years during which celebrations were muted by pandemic restrictions.
The party also marked the arrival of the iconic American beer brand, Budweiser, known for its global platform experience that pushes boundaries of urban culture across music, art, fashion, and lifestyle.
Two Budweiser stages lit up with energetic performances from twelve prominent DJs. Philippines’ hitmaker and rapper, Matthiaos, stirred up the crowd with his top hits like “Vibe With Me” and “I Want You Back.”
In their creative costumes, celebrities Christine Samson and Janica Nam danced to the music with their friends Riva Quenery, Kimpoy Feliciano, and Justin Vasquez.
Budweiser and the organizing establishments, Z Hostel, PLUD, and Kampai, wished to provide a safe playground for passionate individuals to unleash their artistic expression.
While the celebration was the key theme, the safety of participants was prioritized with enhanced security protocols and successful crowd regulation.