Coldplay has premiered a “jaw-dropping, intergalactic” music video for the latest single!
The UK rock band released the Dave Meyers-directed music video, Wednesday (Manila time) for their most recent single titled “Higher Power.” Meyers’ credits include Taylor Swift and Billie Eilish among others.
In the music video, Coldplay’s Chris Martin is transported to a colorful planet called Kaotica. The imaginary place is a gritty, Blade Runner-esque city that comes complete with alien language text that actually comes across as stylized, futuristic Japanese Hiragana-like characters called Kaotican. Giant holograms, robo-canines, and aliens who break out in choreographed dance are seen in the shop-lined streets and corners.
The choreography comes courtesy of Seoul’s Ambiguous Dance Company. Chris Martin somehow manages to look to be in sync in a couple of sequences. In the music video’s crescendo, the rest of Coldplay – guitarist Jon Buckland, drummer Will Champion and bassist Guy Berryman—all bearing futuristic versions of their instruments, finally appear as electricity-engulfed projections.
Further explaining his concept, Meyers said: “The video is a metaphor for how, right now, we all feel alienated, far removed from our world, almost like we’re on an alien planet. And ultimately we find love in the streets and that euphoria shoots us off into the stratosphere of our own energy and higher power.”
Since the release of their latest single, Coldplay’s “Higher Power” has since been streamed more than 75 million times.
Said Meyers: “The video is a metaphor for how, right now, we all feel alienated, far removed from our world, almost like we’re on an alien planet. And ultimately we find love in the streets and that euphoria shoots us off into the stratosphere of our own energy and higher power.”
Since its release last month, Higher Power has already been streamed more than 75 million times and topped sales and airplay charts around the world. The music video premiered across all MTV platforms and even on Times Square Billboard.